MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Kids’ Food and Beverage Market
Published: November 2001
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
MarketLooks covering Packaged Facts studies are the perfect answer for:
The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
The consultant or analyst who needs to ramp up on a new market or demographic area quickly
Abstract from full report:
This Packaged Facts report discusses the broad and complex U.S. kids' food and beverage market. Valued at a colossal $11 billion and growing, this market is comprised of those foods and beverages that are specifically marketed to children 5 to 14 years of age. This study divides the market into three major categories: meal items, snacks and desserts, and beverages. In addition, many segments within these categories are covered, including, but are not limited to: cookies, fruit rolls, yogurt, pudding, ice cream, peanut butter, cereal, and lunch packs. Brand share data, based on Information Resources Inc.'s InfoScan sales-tracking data, Simmons demographic profiles, advertising expenditures, historical sales data covering 1996-2000, and sales projections through the year 2005 are all included in this report. The strategies of key companies are explored, among them Bestfoods, General Mills, Nestle S.A., and Kellogg Co.