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MarketLooks: The U.S. Kids' Food and Beverage Market

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Title: The U.S. Kids’ Food and Beverage Market
Published: November 2001


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Abstract from full report:

This Packaged Facts report discusses the broad and complex U.S. kids' food and beverage market. Valued at a colossal $11 billion and growing, this market is comprised of those foods and beverages that are specifically marketed to children 5 to 14 years of age. This study divides the market into three major categories: meal items, snacks and desserts, and beverages. In addition, many segments within these categories are covered, including, but are not limited to: cookies, fruit rolls, yogurt, pudding, ice cream, peanut butter, cereal, and lunch packs. Brand share data, based on Information Resources Inc.'s InfoScan sales-tracking data, Simmons demographic profiles, advertising expenditures, historical sales data covering 1996-2000, and sales projections through the year 2005 are all included in this report. The strategies of key companies are explored, among them Bestfoods, General Mills, Nestle S.A., and Kellogg Co.


  1. Overview
  2. Market Definition
  3. Market Size and Growth
  4. Market Composition
  5. Forecast
  6. The Consumer
  7. General Mills, Inc.
  8. Kellogg Co.
  9. Nestle S.A.
  10. Procter & Gamble Co.

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