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MarketLooks: The U.S. Kids Market

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Kids Market
Published: April 2002


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

This Marketlooks report includes an overview of demographic trends and buying power within the U.S. kids market, which is defined as including those in the 5- to 14-year-old age group. It provides key findings concerning population trends, consumer behavior, size of the kids market, kids media, marketing and advertising strategies, and examples of companies targeting the kids market.


  1. Overview
  2. Market Size and Growth
  3. Market Definition
  4. Size and Growth of the Population
  5. Key Demographic Features
  6. Economic Status
  7. Consumer Behavior
  8. Media
  9. Marketing to Kids
  10. Burger King Corporation
  11. H. J. Heinz Company
  12. Nickelodeon
  13. Tiger Electronics
  14. Toys “R” Us, Inc.

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