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MarketLooks: U.S Market for Infant, Toddler and Preschool Toys

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S Market for Infant, Toddler and Preschool Toys
Published: November 2005


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

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The following is the abstract from the full report:
Whether used for fun or learning, young kids’ toys are their tools. As of 2005, the ITP toy industry has built sales to $4.5 billion, by providing the coolest and most efficient tools possible, utilizing licenses (from Dora the Explorer to Winnie the Pooh), educational features, and as always, ingenious design: Such factors are bigger drivers than the slowly growing ITP population... In this completely new Packaged Facts report, execs can access the sales figures (historical and projected), the competitive profiles (of Mattel, Hasbro, LeapFrog, others), and the in-depth analysis needed to shape a winning battle plan. In addition, extensive Simmons demographic data are presented and interpreted.


  1. Market Definition
  2. Market Size and Composition
  3. Forecast
  4. Factors in Future Growth
  5. The Consumer
  6. Competitive Profiles

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