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Marketlooks: The U.S. Market for Infant, Toddler, and Preschool Clothing

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Title: The U.S. Market for Infant, Toddler, and Preschool Clothing
Published: March 2003


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The following is the abstract from the full report:
Higher birth rates are bringing about a more baby- and kid-centric culture. In a generally soft economy, the $12 billion infant, toddler, and preschool (ITP) clothing business represents one of the fastest-growing portions of the apparel market.

Using a new data-intensive yet compact format, this Packaged Facts report quantifies the ITP clothing market, providing market growth rates, market size and composition breakouts, and a full discussion of the factors affecting future growth, leading to five-year market forecasts through 2007. Also included are a review of the competitive environment and key industry players, both wholesale and retail, and an analysis of consumer demographics based on current Simmons Market Research Bureau data profiling consumer demographics.

New to the report are cutting-edge action points that companies can use to leverage the trends driving the market. Up-to-the-minute information on industry developments relating to mergers, acquisitions, and IPOs; target marketing; brand maintenance; designer and licensed products; and e-commerce provide the strategic information needed to keep pace with this changing market.


  1. Overview
  2. Product Categories
  3. Market Size and Growth
  4. Market Composition by Retail Outlet
  5. Market Forecasts
  6. Marketer Overview
  7. The Competitive Situation
  8. Marketing Dynamics
  9. Retail and Internet Trends
  10. The Consumer
  11. Trends and Opportunities
  12. Carter Holdings, Inc.
  13. OshKosh BGosh, Inc.
  14. VF Playwear (VF Corp.)

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