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Marketlooks: The U.S. Market for Household Cleaning Wipes and Accessories

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Household Cleaning Wipes and Accessories
Published: April 2003


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The following is the abstract from the full report:
Marketers competing in the household cleaning industry are rushing to compete in the burgeoning cleaning wipes and accessories market. It’s no surprise, given the fact that nearly two-thirds of Americans reported in a recent poll that they’re always on the look-out for new ways to clean the house faster. The need and desire for convenience created - and is driving - the market for household cleaning wipes, a market that has gone from nothing to nearly $500 million in annual sales in two years. And, with constant new product introductions in both the wipes themselves and the accessory products that complement wipes (e.g., mops that don’t require extra product or squeezing), it’s a market that’s poised for constant, healthy expansion. Packaged Facts’ The U.S. Market for Household Cleaning Wipes and Accessories is the executive’s guide to this new frontier. Here are expertly analyzed quantitative and qualitative data on market size and growth, the competitive situation, new product introductions, and trends and opportunities for future growth.


  1. Overview
  2. The Products
  3. Key Technologies
  4. Market Size and Composition
  5. Projected Market Growth
  6. The Marketers
  7. Market Shares
  8. Brand Shares
  9. Marketing and New Product Trends
  10. Advertising Trends
  11. Retail Dynamics
  12. Competitive Profiles

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