MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need.
MarketLooks for market research reports published prior to May 2001 are available in PowerPoint(R) format. This allows you to easily extract text, charts and tables for use in presentations and internal company reports. MarketLooks published after April 2001 are available in PDF.
This MarketLooks has been compiled from the following report:
"The U.S. Market for Hair Care Products"
Abstract from full report:
Hair care is one hot, but complex market that is worth over $6 billion now, and a possible $7 billion by 2005. Americans are more style-conscious than ever before; greying baby boomers--of both sexes--are trying a range of hair care products to help them look and feel younger. Generations X and Y are even more adventurous than their parents, as they condition, mousse, bleach, grease up, and perm at will. A savvy marketer can make a splash, if he chooses the right stance for his products. Therefore, this new Packaged Facts report offers executives in-depth analyses of the action in shampoos, conditioners, styling products, hair colorings, accessories, home perm/relaxer kits, and hair growth products. Sales trends are examined, as well as brand shares. Also covered are the competitive strategies of Alberto-Culver, Clairol, L'Oreal, Procter & Gamble, Revlon, Unilever, and others. Moreover, a wealth of Simmons demographic data are presented and discussed.
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