Marketlooks: The U.S. Market for Frozen and Refrigerated Hand-Held Foods and Snacks

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Frozen and Refrigerated Hand-Held Foods and Snacks
Published: August 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
Hand-held foods and snacks are booming as the U.S. penchant for eating on-the-run continues. Packaged Facts analyzes the fast-growing $2 billion market for frozen and refrigerated hand-held foods and appetizers/snacks in a thoroughly researched update. This report pulls together data and trends affecting this market, including historical sales figures and sales projections through 2006, detailed information about consumer demographics, marketing trends, and competitive profiles of over a dozen key marketers.

  1. Overview
  2. The Products
  3. The Market
  4. Market Composition
  5. Projected Market Growth
  6. Marketer Shares
  7. The Competitive Situation
  8. Marketing and New Product Trends
  9. Retailer Shares
  10. The Consumer
  11. Chef America, Inc.
  12. H.J. Heinz Co.
  13. General Mills, Inc./The Pillsbury Co.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook