MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U. S. Market for Food Bars Published by Packaged Facts
Published: September 2003
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
MarketLooks covering Packaged Facts studies are the perfect answer for:
The following is the abstract from the full report:
Find out what’s going on in the fastest-growing segment of the U.S. food industry and how to tap into it. This Packaged Facts report covers the exploding $2 billion market for food bars, including breakfast bars, snack bars, granola bars, sports bars, meal replacement bars, and diet bars. The report combines quantitative sales data (based on Information Resources, Inc. InfoScan) with extensive qualitative research and analysis to provide complete coverage of all types of food bars—from the new wave of breakfast bars to those leading the way in health/nutrition/functional to “bite-size” versions blurring the lines between candy and cookies. The report documents market size and composition, details marketing and retail trends, forecasts market developments through 2007, and profiles food bar consumers across the categories using the most current Simmons Market Research Bureau data available.
The combination of advances in taste technology, consumers’ belief that they can have it all (convenience, taste, nutrition) in the foods they eat, and the fast-lane pace of American lives mean “sweet” can—and must—also signify “healthful,” and with savory and ethnic versions as whole new options. Consequently, consumers are gobbling up “healthy indulgences” while marketers unveil three- and four-word flavor names for food bars that could make an ice cream parlor menu look boring. At the same time, all these new flavors mean food aisles have become crammed with look-alike boxes filled with look-alike products wearing look-alike ingredient labels, to the bewilderment of consumers. As a result, stand-out packaging, strong product positionings, and concerted point-of-sale merchandising assistance to retailers have never been more important to established marketers as well as anyone hoping to jump in the pool.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook