MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Flavored Dairy Beverages
Published: January 2002
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Abstract from full report:
The flavored dairy beverage business is poised for unprecedented growth in a category that previously positioned milk as a commodity rather than a drink. This new report from Packaged Facts provides historical data as well as market growth projections fn the flavored dairy beverage business, which encompasses refrigerated and shelf-stable flavored milks and milkshakes, coffee-milk drinks, dairy-based drinks, yogurt beverages, smoothies, milk flavorings, and hot cocoa mixes. Learn how you can become part of this $2.2 billion beverage segment, which is predicted to show double-digit growth during the next decade. This report details innovations in flavors, packages, and manufacturing, which are just some of the driving forces behind new product development. Learn how single-serve bottles, licensed characters, cool flavors, carbonation, and old-fashioned wholesomeness are making milk and milk-based beverages the drink of choice for today's healthy lifestyle-seeking, grab-and-go consumer. You will find profiles of the top players in the flavored dairy beverage business, along with views of this booming category. Comprehensive demographic data and brand share information also included.