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MarketLooks: The U.S. Market for Flavored Dairy Beverages: Ready-To-Drink

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Title: The U.S. Market for Flavored Dairy Beverages
Published: January 2002


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Abstract from full report:

The flavored dairy beverage business is poised for unprecedented growth in a category that previously positioned milk as a commodity rather than a drink. This new report from Packaged Facts provides historical data as well as market growth projections fn the flavored dairy beverage business, which encompasses refrigerated and shelf-stable flavored milks and milkshakes, coffee-milk drinks, dairy-based drinks, yogurt beverages, smoothies, milk flavorings, and hot cocoa mixes. Learn how you can become part of this $2.2 billion beverage segment, which is predicted to show double-digit growth during the next decade. This report details innovations in flavors, packages, and manufacturing, which are just some of the driving forces behind new product development. Learn how single-serve bottles, licensed characters, cool flavors, carbonation, and old-fashioned wholesomeness are making milk and milk-based beverages the drink of choice for today's healthy lifestyle-seeking, grab-and-go consumer. You will find profiles of the top players in the flavored dairy beverage business, along with views of this booming category. Comprehensive demographic data and brand share information also included.


  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. Marketer Shares
  7. The Competitive Situation
  8. Marketing and New Product Trends
  9. Retail Dynamics
  10. The Consumer
  11. Dairy Farmers of America
  12. The Dannon Co.
  13. Dean Foods Co.
  14. Pepsi Co, Inc.
  15. Suiza Food Co.

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