MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover, 4th Edition
Published: June 2004
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
MarketLooks covering Packaged Facts studies are the perfect answer for:
The following is the abstract from the full report:
It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to factor in the impacts of national youth trends upon the ethnic market. Find out how you can secure your company’s share of a projected $200 million gain over the span 2003-2008: This latest edition of Packaged Facts’ popular report on the ethnic HBC scene describes an atmosphere of change and high expectation, as in 2004, marketers strive to introduce -- finally -- more products for Hispanic and Asian audiences. Past and future sales trends, societal contexts, and demographics (based on Simmons data), are discussed in depth. Also, the competitive strategies of a representative span of marketers are examined, including those of L’Oreal, Alberto-Culver, Procter & Gamble, Johnson Publishing, and others.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook