MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Chocolate Candy: Volume 1 in the Series, The U.S Market for Chocolate, Candy, Gum & Mints
Published: November 2002
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
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The following is the abstract from the full report:
In a data-intensive yet compact new format, this Packaged Facts report analyses the $14 billion market for chocolate candy, focusing primarily on the mass-market sector. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.
This report first quantifies the chocolate candy market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers, gourmet chocolatiers, and candy shop retailers. The final chapter tabulates and analyzes demographics for chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns and the nutraceutical segment, and the fast-shifting e-commerce marketplace.
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