MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Children's Video Products
Published: March 2005
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The following is the abstract from the full report: Children’s video, or kidvid, is a $4.8 billion market pumped by sell-through (as opposed to rental), families’ conversions to DVD, and today’s kids’ remarkable media savvy. Not only are kids aware of every entertainment trend, they have more spending power - and have more spent on them - than any previous generation. When targeting them, it is important to recognize that kids have made the most of parental permissiveness, and could soon start their own country, if not their own planet...
In this latest Packaged Facts report on the kidvid business, The U.S. Market for Children’s Video Products, media execs (or other execs looking to tie in kidvid to food, fast food, personal care, or general merchandise promos) shall find in-depth coverage of historical and projected sales in both sell-through and rental channels; demographic profiles based on Simmons data (including data compiled from surveying kids and teens, ages 6 to 18); and Packaged Facts’ usual thorough analysis of marketplace influences - from the expanding kid population, to video on demand. Competitive strategies of Disney, Fox, Time Warner, Viacom/Nickelodeon, and others are examined. With one hit kidvid title playable to generations of kids, shrewd execs will use this report to make the most of an evergreen audience.