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MarketLooks: The Changing Face of Salad and Cooking Oil

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

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Approximately 183 million U.S. adults use oil, either on their salads or when cooking a meal. Between the increasingly popular olive oil, salad dressings, and vegetable cooking oil, oil had 34.0 % of the edible fats and cooking oil market in the 4th quarter of 2001. Thanks to a new healthy-heart lifestyle, which includes fresh salad, greens, and cholesterol-reducing olive oil, people are turning to oil more than ever for cooking, baking, dressing, and even dipping instead of butter.


  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. The Competitive Situation
  7. Marketing and New Product Trends
  8. Retail and Internet Dynamics
  9. The Consumer
  10. Philip Morris
  11. Unilever/ BestFoods, Inc.

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