MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002
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Over 156 million U.S. adults use margarine or a “buttery-like” spread. It had 21% of the edible fats and cooking oil market in the 4th quarter of 2001. Margarine is fighting back from the “margarine is bad for you” controversy - with new refining that reduces or removes dangerous trans-fatty acids completely, new nutriceutical additions that add heart-healthy ingredients, and new processes that reduce its calories per serving.
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