MarketLooks: The U.S. Market for Bottled Water: Water Filtration Devices, Water Softeners, and Germicidal Tablets

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Title: The U.S. Market for Bottled and Enhanced Water
Published: November 2001

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Abstract from full report:

This Packaged Facts study analyzes the dynamic $6 billion U.S. market for bottled water, which starts the new millennium as the fastest growing sector of the overall U.S. beverage market. This comprehensive report covers both trends and sales data for distilled, carbonated, and non-carbonated water, as well as commercial and home delivery of bottled water; and such related products as water filtration devices, water softeners, and germicidal tablets. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data. The report profiles leading marketers, and dissects the competitive situation, provides product descriptions, and details new product trends, advertising and promotional activities, and projects segment sales to the year 2006. The report also includes detailed consumer demographic profiles based on Simmons Market Research Bureau data.

  1. Overview
  2. The Products
  3. Market Size and Growth
  4. Market Composition
  5. Projected Market Growth
  6. Marketer Overview
  7. Marketing Trends
  8. Retail Dynamics
  9. The Consumer
  10. Clorox Company
  11. Procter & Gamble
  12. Morton Salt
  13. WPC Brands

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