MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The The U.S. Market for Bottled and Enhanced Water, 3rdEdition
Published: November 2003
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The following is the abstract from the full report:
The absolutely outstanding growth of the $4 billion bottled water market continues to astound. In a slow-growth economy mired in deflationary expectations, it is astonishing to see a well-established market skyrocketing upward at 15%-20% annual rates. Yet such is bottled water, the brightest star in the beverage universe. This all-new Packaged Facts study on bottled water - completely revised, reorganized, and updated - focuses exclusively on the retail market. It comprehensively analyzes the reasons behind bottled water's phenomenal rise to dollar and consumption levels previously undreamed of; thoroughly examines the intensifying consolidation clash occurring among global beverage rivals Coca-Cola/Danone (Dasani, Evian), Pepsico/Quaker (Aquafina, Propel), and Nestle/Perrier's family of regional brands; and insightfully assesses the incredible future promise and potentially perilous pitfalls inherent in continued bottled water ascendancy. Featured in this study are numerous tables and graphs devoted to market growth patterns and marketer/brand shares, a detailed listing of new products (enhanced waters and other unique niches), profiles of bottled water consumers, and in-depth discussions of regulation, factors in future growth, competitive dynamics, and retailer attitudes toward bottled water - a true growth market for the 21st century.
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