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Marketlooks: The U.S. Bath and Shower Care Market

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Bath and Shower Care Market
Published: August 2002


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The following is the abstract from the full report:
This Packaged Facts report examines the $1.7 billion retail market for bath and shower care products, covering mass and specialty products, marketers, and outlets, and encompassing four distinct categories: Body Washes, Bath Additives, After-Bath Products, and Specialty Bar Soaps. Featuring extensive sales and consumer data, the report focuses on how market-defining trends, heavy new product activity, soothing ingredients, and product multifunctionality are helping to push dollar sales in this market even higher. Also covered are key marketing, new product, and advertising and promotion trends, with profiled marketers ranging from direct sellers like Avon, to specialty retailers like Body Shop, to prestige marketers like Estee Lauder, to mass-market mainstays like Procter & Gamble and Dial.


  1. Overview
  2. Market Size and Growth
  3. Market Composition
  4. Projected Market Growth
  5. The Market Leaders
  6. The Competitive Situation
  7. Marketing Dynamics
  8. Retail Dynamics
  9. The Role of Private Label
  10. The Consumer
  11. Unilever
  12. Bath & Body Works (Limited Brands, Inc.)
  13. Avon Products, Inc.

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