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Compiled From: "Automotive Aftermarket Products"
Abstract from full report:
This report provides detailed, up-to-date coverage of this increasingly competitive market, which is expected to top $150 billion in sales by 1999. The report analyzes the aftermarket in six categories: hard parts; tires; motor oil, fluids, and additives; batteries; accessories; and appearance chemicals. The report also: presents market size estimates for the overall market, as well as by product category; projects market performance through the year 2004; analyzes marketing and new product trends; discusses industry-altering changes to the distribution and retail structure; profiles major marketers; examines the strategies of the leading retailers and warehouse distributors; and analyzes Simmons and other data on consumer demographics and purchasing behavior.
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