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Title: U.S. Market for Asian Foods and Beverages
Published: April 2005
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The following is the abstract from the full report: One of the fastest-growing and most diverse segments of the U.S. population, Asian-Americans are both driving the growth of Asian and Indian foods through their own spending power and, at the same time, changing the palates of their fellow Americans. A broad spectrum of food products from an increasingly wide range of Asian cuisines is fast finding a place in mainstream grocery channels and on mainstream American tables. Along with Chinese food, American consumers are embracing Japanese, Thai, Vietnamese, Indian, and other Asian cuisines, as well as Asian-inspired fusion dishes (Thai chicken pizza anyone?).
This new Packaged Facts report, The U.S. Market for Asian and Indian Foods, examines every segment of the Asian and Indian foods market, probing trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of Asian and Indian foods. It provides up-to-date profiles of marketers of Asian and Indian foods—including a look at smaller, up-and-coming companies—and discusses the influence of foodservice trends as a driver of retail trends. The report also spotlights new products, marketing, and advertising trends, and pinpoints trends and marketing opportunities within the food industry.