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Title: The U.S. Asian American Market
Published: February 2002
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This Marketlook includes an overview of demographic trends and buying power within the U.S. Asian American market. It provides key findings concerning population trends, income and occupational patterns, Asian American consumer behavior, size of the Asian American market, Asian American media, marketing and advertising strategies, and examples of companies targeting the Asian American market.
- Market Size and Growth
- Market Definition
- Size and Growth of the Population
- Key Demographic Features
- Economic and Occupational Status
- Consumer Behavior
- Marketing to Asian Americans
- Charles Schwab & Company
- Schiefflin & Somerset (Hennessy)
- Sears Roebuck & Company
- Southwest Airlines