Market Research Logo

MarketLooks: The U.S. Asian American Market: Key Market Segments

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Asian American Market
Published: February 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

This Marketlooks report provides concise information about population trends and key markets for Asian Indians, Chinese, Filipinos, Japanese, Koreans, and Vietnamese in the United States. Case studies of companies marketing to Chinese and Asian Indians are included.

  1. Overview
  2. Key Segments of the U. S. Asian American Market
  3. The Chinese Segment: Population Trends
  4. The Chinese Segment: Key Markets
  5. Marketing to the Chinese Segment: Case Study of Nescafé
  6. The South Asian Segment: Population Trends
  7. The South Asian Segment: Key Markets
  8. Marketing to the South Asian Segment: Case Study of MetLife
  9. The Filipino Segment: Population Trends
  10. The Filipino Segment: Key Markets
  11. The Japanese Segment: Population Trends
  12. The Japanese Segment: Key Markets
  13. The Korean Segment: Population Trends
  14. The Korean Segment: Key Markets
  15. The Vietnamese Segment: Population Trends
  16. The Vietnamese Segment: Key Markets

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report