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Compiled From: "American Lfestyles in the Early 21st Century"
Abstract from full report:
Corporate marketers have their work cut out for them as they reach out to an increasingly diverse population. The graying of Baby Boomers, the maturation of Generation X, and ther mercurial interests of the Echo Boom generation all conspire to make life challenging for those planning marketing schemes for traditional or novel products and services. Increasingly racial diversification, sensitive ethnic and identity issues, and divisive income gaps must be taken into account by marketers trying to avoid tripping wires. This new report helps you keep up with the trends and forecasts for American Lifestyles in the Early 21st Century.
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