MarketLooks: First Aid and Sports Medicine Products

MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for First Aid and Sports Medicine Products
Published: March 2004

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The following is the abstract from the full report:
The U.S. Market for First Aid and Sports Medicine Products This updated Packaged Facts report covers the nearly $3 billion U.S. market for first aid and sports medicine products, focusing on the increasing diversity of the product offerings, and the changing needs and preferences of consumers. Product innovation in the first aid market, from liquid bandages to an increasing array of “licensed products” for kids, coupled with the steady stream of older - and injured - weekend warriors are driving factors behind increasing sales in this market.

The report quantifies market size and growth, market composition, and factors influencing market growth, along with sales projections through 2008. The analysis of the competitive situation features marketer/brand share and new product introduction data, as well as profiles of leading and emerging competitors across retail sectors. Shifts in retail and consumer dynamics are tracked through Information Resources, Inc. (IRI), Simmons Market Research Bureau, and other sources of current sales and demographic data.

  1. The Overview
  2. New Product Trends
  3. The Marketers
  4. The Consumer

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