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This MarketLooks has been compiled from the following report:
The U.S. Market for OTC Gastrointestinal Products
Abstract from full report:
The US Market for OTC Gastrointestinal Products is a comprehensive analysis of the impact OTC drugs have made to the gastrointestinal market. This study provides a detailed market size analysis for the years 1996 - 2000 and market forecasts to the year 2006. Within the OTC Gastrointestinal Product Market three market segments are covered, including: Antacids, H2 Receptor Antagonists, and Other Gastrointestinal Products. A thorough description of upper gastrointestinal conditions and diseases, treatments, and preventive care are included in this study. Trends covered in the report include dual regulatory status, consumer interests in self-medication, and impact of direct-to-consumer advertising. The US Market for OTC Gastrointestinal Products will provide the reader with a comprehensive analysis of gastrointestinal products currently marketed products potentially entering the market. The study focuses on the direction this market is taking and the contributing factors for continued growth. Detailed profiles of major competitors are provided.