MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Kalorama Information. This MarketLooks report has been compiled from the following full-length study:
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in Powerpoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
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Abstract from full report:
The U.S. Market for OTC Allergy and Asthma Products is a comprehensive analysis of the impact OTC drugs have made to the allergy and asthma market. This study provides a detailed market size analysis for the years 1996 - 2000 and market forecasts to the year 2006. Within the OTC Allergy and Asthma Product Market four market segments are covered, including: Allergic Rhinitis Remedies, Sinusitis Remedies, Ocular Allergy Remedies, and Asthma Products. A thorough description of respiratory conditions and diseases, treatments, and preventive care are included in this study. Trends covered in the report include the introduction of non-sedating antihistamines to the OTC market, consumer interests in self-medication, and impact of direct-to-consumer advertising. The U.S. Market for OTC Allergy and Asthma Products will provide the reader with a comprehensive analysis of allergy and asthma products currently marketed and potentially entering the market. The study focuses on the direction this market is taking and the contributing factors for continued growth. Detailed profiles of major competitors are profiled.