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Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

Introduction

In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the world's most valuable technology start-up company after another round of funding, shortly after it was revealed it had become the world's fourth largest smartphone seller.

Features and benefits

  • Provides a profile and analysis of Xiaomi's enigmatic CEO and founder Lei Jun.
  • Details Xiaomi's beginnings and its early success.
  • Focusing on Xiaomi's smartphone business, provdes a detailed analysis of its sales performance in its home market of China.
  • Analyzes Xiaomi's unique business model, and looks at why it has been so successful selling almost exclusively through online channels.
  • Covers Xiaomi's entry into India, assessing how well it has performed thus far.
Highlights

The world's fourth largest smartphone maker, and the world's most valuable tech start-up company, Xiaomi is also China's third largest e-commerce company. Selling 61m smartphones in 2014, the company has set itself a target of 100m devices sold for 2015.

Xiaomi markets itself as a software company first and a hardware company second. It sells its phones at close to cost in order to get as many devices into as many hands as possible in order to expose the maximum number of customers possible to its e-commerce ecosystem.

Operating in China, Hong Kong and Taiwan, Xiaomi expanded into India, Singapore, Malaysia, Philippines and Indonesia in 2014, with plans to expand into Thailand, Turkey, Brazil, Mexico and Russia in 2015.

Your key questions answered
  • What is Xiaomi, and why has it become so successful?
  • Why is Xiaomi referred to as the Apple of China, and why is this not strictly correct?
  • What makes Xiaomi's business model so unique, and why does it more closely resemble Amazon over Apple?
  • How well has its expansion into India gone?


OVERVIEW
Catalyst
Summary
XIAOMI LOOKS TO FORGE ITS OWN IDENTITY
Xiaomi's winning team has led to its rapid success
Lei Jun, not the Steve Jobs of China?
Xiaomi's first true foreigner looks to guide the company's international expansion
Unique business model to be exported to foreign markets
THE XIAOMI WAY
Xiaomi's weekly smartphone evolution
As many phones into as many hands as possible
The phone that gets better and better
Selling exclusively online and the power of social media
TACKLING INDIA
Xiaomi experiences early success despite stumbling block
Maintaining its online presence, Xiaomi utilizes Flipkart's expertise
India benefits from Xiaomi's rock bottom pricing strategy
Indian court suspends Xiaomi's smartphone sales
CONCLUSIONS
Xiaomi looks poised to build on 2014's success
APPENDIX
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