Wyndham Worldwide Corporation: Company Strategy & Performance Analysis
Wyndham Worldwide is headquartered in Parsippany, New Jersey, US. It is one of the largest hospitality companies, which offer a wide range of services to travelers. It operates various hotel segments such as upscale, midscale and economy hotels, villas, cottages, and chalets. It also offers vacation exchange products and services to resort developers and owners of vacation ownership interests (VOIs). It provides its services to both individual and commercial customers.
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Delivering advantages to the customer through best-in-class technology
Wyndham Hotel Group is the first to launch a cloud-based property management system (PMS) allowing economy and midscale hoteliers to effectively and efficiently manage daily pricing and inventory.
WWC completed various acquisitions to expand its hotels portfolio
Wyndham Worldwide Corporation completed various acquisitions to expand its managed portfolio within its hotel group business. In 2016, the company acquired three companies including Fen Hotels, Blue Chip Holidays, Dayz ApS. The acquisition of Fen Hotels, a hotel management company in Latin America resulted in addition of two more brands such as Dazzler and Esplendor to the company portfolio.
Canada posted better average daily rate (ADR) compared to other regions/countries
The company posted a RevPAR of US$36.7 in 2016 as compared to US$37.3 in 2015, an y-o-y decline of 1.6%. The decline was attributed to the decrease in international RevPAR by 7.0% as a result of unfavorable currency translation and lower RevPAR in China. However, domestic RevPAR increased by 1.6% primarily due to 2.9% increase in ADR and 1.2% decline in occupancy rates. Canada posted highest ADR of US$78.4 in 2016. However, it posted an y-o-y decline of 0.7% in 2016.