Market Research Logo

Viad Corp - Strategy and SWOT Report

Viad Corp - Strategy and SWOT Report


Viad Corp - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company.


  • Detailed information on Viad Corp required for business and competitor intelligence needs
  • A study of the major internal and external factors affecting Viad Corp in the form of a SWOT analysis
  • An in-depth view of the business model of Viad Corp including a breakdown and examination of key business segments
  • Intelligence on Viad Corp’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors
  • News about Viad Corp, such as business expansion, restructuring, and contract wins
  • Large number of easy-to-grasp charts and graphs that present important data and key trends

Viad Corp (Viad or the company) is engaged in providing experiential services within the exhibition and events industry and the travel and recreation industry. The company operates in the US, the UK, Canada and other international countries. It is headquartered in Phoenix, Arizona and employed approximately 3,810 people in FY2014. The company recorded revenues of $1,065 million during the financial year ended December 2014 (FY2014), an increase of 11.7% over FY2013. The operating profit of the company was $41.3 million in FY2014, an increase of 49.4% over FY2013.The net profit of the company was $52.4 million in FY2014, as compared to a net profit of $21.6 million in FY2013.

Reasons to Purchase:
  • Gain understanding of Viad Corp and the factors that influence its strategies
  • Track strategic initiatives of the company and latest corporate news and actions
  • Assess Viad Corp as a prospective partner, vendor or supplier
  • Support sales activities by understanding your customers' businesses better
  • Stay up to date on Viad Corp’s business structure, strategy and prospects

Company Overview
Business Description
Key Employees and Biographies
Company View
Locations and Subsidiaries
SWOT Analysis
Revenue Analysis
Key Competitors
Major Products and Services

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report