Verizon Communications, Inc. - Company Strategy & Performance Analysis
Verizon provides a range of products and services. It offers wireline and wireless voice and data services and telecom equipment across the US, catering both to business and government customers in the US. The company led the US market in terms of mobile subscriptions with 35% share of the mobile market followed by AT&T and T-Mobile. Its mobile subscriptions grew at 5.8% CAGR during 2012-16 to 146.0 million in 2016, mainly due to an increase in postpaid connections.
MarketLine’s Premium company strategy reports provide in-depth coverage of the performance and strategies of the world’s leading telecommunication companies. The reports detail company operations in key geographies as well as comprehensive analysis of each company’s growth strategy and financial performance. Furthermore the reports allow benchmarking company performance through the provision of key performance indicators including: subscriber volumes, subscriber churn, ARPU, and MoU.
Leading positions in the US market
Verizon is one of the leading players in the US telecom market. Verizon holds nearly 35% of the US market share in mobile business. Market leadership attained from large scale of operations provides significant economies of scale and bargaining power. The company’s large customer base and strong brand recognition will facilitate effective penetration of new products and provides Verizon several cross selling opportunities.
Strong competitive position in mobile services
The company leverages its wide range of mobile services such as voice and data services to improve its subscription base. A wide range of services allows it to cater to various customers such as consumer, business and government customers in the US on a postpaid and prepaid basis. This enabled the company to improve its subscription base, which increased at a CAGR of 5.8% from 116.6 million in 2012 to reach 146.0 million in 2016
Strategic acquisition of Yahoo to expand presence in digital content
Verizon has entered into a definitive agreement to acquire the operating business of Yahoo, a US-based multinational technology company, for approximately $4,800 million in cash. Yahoo connects and entertains a global audience of more than one billion monthly active users, including 600 million monthly active mobile users through its search, communications and digital content products. According to the company, the acquisition put Verizon in a highly competitive position as a top global mobile media company, and will help to accelerate its revenue stream in digital advertising.
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