Toys and Games Retail in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

Toys and Games Retail in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

Summary

Toys & Games Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. All market data and forecasts are represented as a consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
  • The Brazilian toys & games retail market had total revenues of $2,251.7m in 2020, representing a compound annual growth rate (CAGR) of 3.2% between 2016 and 2020.
  • Other specialist retail account for the largest proportion of sales in the Brazilian toys & games retail market in 2020, sales through this channel generated $776.1m, equivalent to 34.5% of the market's overall value.
  • Prior to 2020, poverty reduction and an increase in employment had resulted in healthy growth in this market. What’s more, franchised items had become more popular and because of their higher unit price, had been a key growth driver in this market.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Brazil
  • Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games retail market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Brazil toys & games retail market by value in 2020?
  • What will be the size of the Brazil toys & games retail market in 2025?
  • What factors are affecting the strength of competition in the Brazil toys & games retail market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Brazil's toys & games retail market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Are there any other notable players?
7.4. Has there been any recent M&A activity?
7.5. What impact is COVID-19 having on the leading players?
8 Company Profiles
8.1. Lojas Americanas SA
8.2. Magazine Luiza SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil toys & games retail market value: $ million, 2016-20
Table 2: Brazil toys & games retail market geography segmentation: $ million, 2020
Table 3: Brazil toys & games retail market distribution: % share, by value, 2020
Table 4: Brazil toys & games retail market value forecast: $ million, 2020-25
Table 5: Lojas Americanas SA: key facts
Table 6: Lojas Americanas SA: Annual Financial Ratios
Table 7: Lojas Americanas SA: Key Employees
Table 8: Magazine Luiza SA: key facts
Table 9: Magazine Luiza SA: Annual Financial Ratios
Table 10: Magazine Luiza SA: Annual Financial Ratios (Continued)
Table 11: Magazine Luiza SA: Key Employees
Table 12: Brazil size of population (million), 2016-20
Table 13: Brazil gdp (constant 2005 prices, $ billion), 2016-20
Table 14: Brazil gdp (current prices, $ billion), 2016-20
Table 15: Brazil inflation, 2016-20
Table 16: Brazil consumer price index (absolute), 2016-20
Table 17: Brazil exchange rate, 2016-20
List of Figures
Figure 1: Brazil toys & games retail market value: $ million, 2016-20
Figure 2: Brazil toys & games retail market geography segmentation: % share, by value, 2020
Figure 3: Brazil toys & games retail market distribution: % share, by value, 2020
Figure 4: Brazil toys & games retail market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the toys & games retail market in Brazil, 2020
Figure 6: Drivers of buyer power in the toys & games retail market in Brazil, 2020
Figure 7: Drivers of supplier power in the toys & games retail market in Brazil, 2020
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Brazil, 2020
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Brazil, 2020
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Brazil, 2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings