Toys & Games in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Essential resource for top-line data and analysis covering the Japan toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Japan toys & games market by value in 2015?
What will be the size of the Japan toys & games market in 2020?
What factors are affecting the strength of competition in the Japan toys & games market?
How has the market performed over the last five years?
How large is Japan’s toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The Japanese toys & games market had total revenues of $4,946.1m in 2015, representing a compound annual growth rate (CAGR) of 0.5% between 2011 and 2015. Other specialist retailers accounted for the largest proportion of sales in the Japanese toys & games market in 2015. Sales through this channel generated $2,009.9m, equivalent to 40.6% of the market's overall value. Fragmentation is a notable feature of this market. Toys 'R' Us is present but no other major chains are active. Online retailers Rakuten and Amazon do play a role, and one that is increasingly important.