Global Toys & Games industry profile provides top-line qualitative and quantitative summary information including
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Essential resource for top-line data and analysis covering the global toys & games market. Includes market size data, textual and graphical analysis of market growth trends and leading companies.
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What was the size of the global toys & games market by value in 2015?
What will be the size of the global toys & games market in 2020?
What factors are affecting the strength of competition in the global toys & games market?
How has the market performed over the last five years?
How large is the global toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The global toys & games market had total revenues of $92,011.5m in 2015, representing a compound annual growth rate (CAGR) of 4.7% between 2011 and 2015. Other specialist retailers account for the largest proportion of sales in the global toys & games market in 2015. Sales through this channel generated $43,605.2m, equivalent to 47.4% of the market's overall value. The market is driven to some extent by licensed toys linked to film and TV franchises. 2015 was a strong year as Disney's Frozen continued to drive sales of toys and the release of Stars Wars
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