Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Essential resource for top-line data and analysis covering the China toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the China toys & games market by value in 2015?
What will be the size of the China toys & games market in 2020?
What factors are affecting the strength of competition in the China toys & games market?
How has the market performed over the last five years?
How large is China’s toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The Chinese toys & games market had total revenues of $15,878.7m in 2015, representing a compound annual growth rate (CAGR) of 17.4% between 2011 and 2015. Other specialist retailers accounted for the largest proportion of sales in the Chinese toys & games market in 2015. Sales through this channel generated $9,699.9m, equivalent to 61.1% of the market's overall value. Toys 'R' Us and Amazon are present in the market but overall, it exhibits a good degree of fragmentation with Chinese shoppers showing a preference for small scale specialists. This is aided by the ease with which traders can sell on Alibaba's platforms.