Toys & Games in Brazil
Summary
Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
- The Brazilian toys & games market had total revenues of $2,951.2m in 2018, representing a compound annual growth rate (CAGR) of 4% between 2014 and 2018.
- Hypermarkets, supermarkets and hard discounters account for the largest proportion of sales in the Brazilian toys & games market in 2018, sales through this channel generated $420.3m, equivalent to 14.2% of the market's overall value.
- Poverty reduction and an increase in average disposable income have resulted in good growth in the market.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Brazil
- Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games market with five year forecasts
- What was the size of the Brazil toys & games market by value in 2018?
- What will be the size of the Brazil toys & games market in 2023?
- What factors are affecting the strength of competition in the Brazil toys & games market?
- How has the market performed over the last five years?
- How large is Brazil’s toys & games market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Geography segmentation
- 1.4. Market rivalry
- 1.5. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Geography segmentation
- 4.2. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. How have online retailers affected traditional bricks and mortar toy stores?
- 8 Company Profiles
- 8.1. Walmart Brasil Ltda
- 8.2. Lojas Americanas S.A.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil toys & games market value: $ million, 2014-18
- Table 2: Brazil toys & games market geography segmentation: $ million, 2018
- Table 3: Brazil toys & games market distribution: % share, by value, 2018
- Table 4: Brazil toys & games market value forecast: $ million, 2018-23
- Table 5: Walmart Brasil Ltda: key facts
- Table 6: Lojas Americanas S.A.: key facts
- Table 7: Lojas Americanas S.A.: Annual Financial Ratios
- Table 8: Lojas Americanas S.A.: Key Employees
- Table 9: Brazil size of population (million), 2014-18
- Table 10: Brazil gdp (constant 2005 prices, $ billion), 2014-18
- Table 11: Brazil gdp (current prices, $ billion), 2014-18
- Table 12: Brazil inflation, 2014-18
- Table 13: Brazil consumer price index (absolute), 2014-18
- Table 14: Brazil exchange rate, 2014-18
- List of Figures
- Figure 1: Brazil toys & games market value: $ million, 2014-18
- Figure 2: Brazil toys & games market geography segmentation: % share, by value, 2018
- Figure 3: Brazil toys & games market distribution: % share, by value, 2018
- Figure 4: Brazil toys & games market value forecast: $ million, 2018-23
- Figure 5: Forces driving competition in the toys & games market in Brazil, 2018
- Figure 6: Drivers of buyer power in the toys & games market in Brazil, 2018
- Figure 7: Drivers of supplier power in the toys & games market in Brazil, 2018
- Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2018
- Figure 9: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2018
- Figure 10: Drivers of degree of rivalry in the toys & games market in Brazil, 2018
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