Toys & Games in Brazil

Toys & Games in Brazil

Summary

Toys & Games in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
  • The Brazilian toys & games market had total revenues of $2,951.2m in 2018, representing a compound annual growth rate (CAGR) of 4% between 2014 and 2018.
  • Hypermarkets, supermarkets and hard discounters account for the largest proportion of sales in the Brazilian toys & games market in 2018, sales through this channel generated $420.3m, equivalent to 14.2% of the market's overall value.
  • Poverty reduction and an increase in average disposable income have resulted in good growth in the market.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Brazil
  • Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games market with five year forecasts
Reasons to buy
  • What was the size of the Brazil toys & games market by value in 2018?
  • What will be the size of the Brazil toys & games market in 2023?
  • What factors are affecting the strength of competition in the Brazil toys & games market?
  • How has the market performed over the last five years?
  • How large is Brazil’s toys & games market in relation to its regional counterparts?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How have online retailers affected traditional bricks and mortar toy stores?
8 Company Profiles
8.1. Walmart Brasil Ltda
8.2. Lojas Americanas S.A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil toys & games market value: $ million, 2014-18
Table 2: Brazil toys & games market geography segmentation: $ million, 2018
Table 3: Brazil toys & games market distribution: % share, by value, 2018
Table 4: Brazil toys & games market value forecast: $ million, 2018-23
Table 5: Walmart Brasil Ltda: key facts
Table 6: Lojas Americanas S.A.: key facts
Table 7: Lojas Americanas S.A.: Annual Financial Ratios
Table 8: Lojas Americanas S.A.: Key Employees
Table 9: Brazil size of population (million), 2014-18
Table 10: Brazil gdp (constant 2005 prices, $ billion), 2014-18
Table 11: Brazil gdp (current prices, $ billion), 2014-18
Table 12: Brazil inflation, 2014-18
Table 13: Brazil consumer price index (absolute), 2014-18
Table 14: Brazil exchange rate, 2014-18
List of Figures
Figure 1: Brazil toys & games market value: $ million, 2014-18
Figure 2: Brazil toys & games market geography segmentation: % share, by value, 2018
Figure 3: Brazil toys & games market distribution: % share, by value, 2018
Figure 4: Brazil toys & games market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the toys & games market in Brazil, 2018
Figure 6: Drivers of buyer power in the toys & games market in Brazil, 2018
Figure 7: Drivers of supplier power in the toys & games market in Brazil, 2018
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Brazil, 2018
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Brazil, 2018
Figure 10: Drivers of degree of rivalry in the toys & games market in Brazil, 2018

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