Toys & Games in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Leading company profiles reveal details of key toys & games market players’ global operations and financial performance
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Essential resource for top-line data and analysis covering the Asia-Pacific toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Asia-Pacific toys & games market by value in 2015?
What will be the size of the Asia-Pacific toys & games market in 2020?
What factors are affecting the strength of competition in the Asia-Pacific toys & games market?
How has the market performed over the last five years?
How large is Asia-Pacific’s toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates. The Asia-Pacific toys & games market had total revenues of $30,722.6m in 2015, representing a compound annual growth rate (CAGR) of 10.6% between 2011 and 2015. Other specialist retailers accounted for the largest proportion of sales in the Asia-Pacific toys & games market in 2015. Sales through this channel generated $17,202.1m, equivalent to 56% of the market's overall value. The market's impressive performance has attracted and is now, to some extent, being driven by overseas players. For example, Toys 'R' Us has 456 stores in the region, with presence in Australia, Brunei, China, Hong Kong, India, Japan, Macau, Malaysia, Philippines, Singapore, and South Korea.