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Spirits in Turkey

Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Brown-Forman Corporation
Diageo plc
Efe Raki
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Turkey spirits market value: $ million, 2011–15
Table 2: Turkey spirits market volume: million liters, 2011–15
Table 3: Turkey spirits market category segmentation: $ million, 2015
Table 4: Turkey spirits market geography segmentation: $ million, 2015
Table 5: Turkey spirits market share: % share, by volume, 2015
Table 6: Turkey spirits market distribution: % share, by volume, 2015
Table 7: Turkey spirits market value forecast: $ million, 2015–20
Table 8: Turkey spirits market volume forecast: million liters, 2015–20
Table 9: Brown-Forman Corporation: key facts
Table 10: Brown-Forman Corporation: key financials ($)
Table 11: Brown-Forman Corporation: key financial ratios
Table 12: Diageo plc: key facts
Table 13: Diageo plc: key financials ($)
Table 14: Diageo plc: key financials (£)
Table 15: Diageo plc: key financial ratios
Table 16: Efe Raki: key facts
Table 17: Turkey size of population (million), 2011–15
Table 18: Turkey gdp (constant 2005 prices, $ billion), 2011–15
Table 19: Turkey gdp (current prices, $ billion), 2011–15
Table 20: Turkey inflation, 2011–15
Table 21: Turkey consumer price index (absolute), 2011–15
Table 22: Turkey exchange rate, 2011–15
List of Figures
Figure 1: Turkey spirits market value: $ million, 2011–15
Figure 2: Turkey spirits market volume: million liters, 2011–15
Figure 3: Turkey spirits market category segmentation: % share, by value, 2015
Figure 4: Turkey spirits market geography segmentation: % share, by value, 2015
Figure 5: Turkey spirits market share: % share, by volume, 2015
Figure 6: Turkey spirits market distribution: % share, by volume, 2015
Figure 7: Turkey spirits market value forecast: $ million, 2015–20
Figure 8: Turkey spirits market volume forecast: million liters, 2015–20
Figure 9: Forces driving competition in the spirits market in Turkey, 2015
Figure 10: Drivers of buyer power in the spirits market in Turkey, 2015
Figure 11: Drivers of supplier power in the spirits market in Turkey, 2015
Figure 12: Factors influencing the likelihood of new entrants in the spirits market in Turkey, 2015
Figure 13: Factors influencing the threat of substitutes in the spirits market in Turkey, 2015
Figure 14: Drivers of degree of rivalry in the spirits market in Turkey, 2015
Figure 15: Brown-Forman Corporation: revenues & profitability
Figure 16: Brown-Forman Corporation: assets & liabilities
Figure 17: Diageo plc: revenues & profitability
Figure 18: Diageo plc: assets & liabilities

Spirits in Turkey

Summary

Spirits in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Turkey
  • Leading company profiles reveal details of key spirits market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey spirits market with five year forecasts by both value and volume
Synopsis

Essential resource for top-line data and analysis covering the Turkey spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
  • What was the size of the Turkey spirits market by value in 2015?
  • What will be the size of the Turkey spirits market in 2020?
  • What factors are affecting the strength of competition in the Turkey spirits market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's spirits market?
Key Highlights

The spirits market consists of the sale of brandy, liqueurs, rum, specialty spirits, vodka, whisky, Tequila & Mezcal, and Gin & Genever. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
The Turkish spirits market generated total revenues of $3,508.2m in 2015, representing a compound annual growth rate (CAGR) of 1.1% between 2011 and 2015.
Market consumption volume increased with a CAGR of 1% between 2011 and 2015, to reach a total of 79.0 million liters in 2015.
According to data from WHO, adult per capita pure alcohol consumption in Turkey is low, with a 2010 level of 2 liters a year, compared to 10.9 liters for Europe overall.


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