Spirits in South Africa

Spirits in South Africa

Summary

Spirits in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whiskey. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
  • The South African spirits market had total revenues of $5,382.3m in 2019, representing a compound annual growth rate (CAGR) of 6.6% between 2015 and 2019.
  • Market consumption volume increased with a CAGR of 4.1% between 2015 and 2019, to reach a total of 519.5 million liters in 2019.
  • Rapid urbanization and changing consumer lifestyle are the factors supporting the market growth.


  • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in South Africa
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in South Africa
    • Leading company profiles reveal details of key spirits market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa spirits market with five year forecasts
    Reasons to Buy
    • What was the size of the South Africa spirits market by value in 2019?
    • What will be the size of the South Africa spirits market in 2024?
    • What factors are affecting the strength of competition in the South Africa spirits market?
    • How has the market performed over the last five years?
    • What are the main segments that make up South Africa's spirits market?


    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Market volume
    1.4. Market volume forecast
    1.5. Category segmentation
    1.6. Geography segmentation
    1.7. Market share
    1.8. Market rivalry
    1.9. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    3.2. Market volume
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    4.3. Market distribution
    5 Market Outlook
    5.1. Market value forecast
    5.2. Market volume forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Market share
    7.2. Who are the leading players in the South African spirits market?
    7.3. Which companies have been most successful in increasing their market share between 2015 and 2019?
    7.4. Which companies’ market share have suffered over the same period?
    7.5. What are the most popular brands in the market?
    8 Company Profiles
    8.1. Distell Group Ltd
    8.2. Bacardi Limited
    8.3. Diageo plc
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: South Africa spirits market value: $ million, 2015-19
    Table 2: South Africa spirits market volume: million liters, 2015-19
    Table 3: South Africa spirits market category segmentation: $ million, 2019
    Table 4: South Africa spirits market geography segmentation: $ billion, 2019
    Table 5: South Africa spirits market distribution: % share, by value, 2019
    Table 6: South Africa spirits market value forecast: $ million, 2019-24
    Table 7: South Africa spirits market volume forecast: million liters, 2019-24
    Table 8: South Africa spirits market share: % share, by value, 2019
    Table 9: Distell Group Ltd: key facts
    Table 10: Distell Group Ltd: Key Employees
    Table 11: Bacardi Limited: key facts
    Table 12: Bacardi Limited: Key Employees
    Table 13: Diageo plc: key facts
    Table 14: Diageo plc: Key Employees
    Table 15: Diageo plc: Key Employees Continued
    Table 16: South Africa size of population (million), 2015-19
    Table 17: South Africa gdp (constant 2005 prices, $ billion), 2015-19
    Table 18: South Africa gdp (current prices, $ billion), 2015-19
    Table 19: South Africa inflation, 2015-19
    Table 20: South Africa consumer price index (absolute), 2015-19
    Table 21: South Africa exchange rate, 2015-19
    List of Figures
    Figure 1: South Africa spirits market value: $ million, 2015-19
    Figure 2: South Africa spirits market volume: million liters, 2015-19
    Figure 3: South Africa spirits market category segmentation: % share, by value, 2019
    Figure 4: South Africa spirits market geography segmentation: % share, by value, 2019
    Figure 5: South Africa spirits market distribution: % share, by value, 2019
    Figure 6: South Africa spirits market value forecast: $ million, 2019-24
    Figure 7: South Africa spirits market volume forecast: million liters, 2019-24
    Figure 8: Forces driving competition in the spirits market in South Africa, 2019
    Figure 9: Drivers of buyer power in the spirits market in South Africa, 2019
    Figure 10: Drivers of supplier power in the spirits market in South Africa, 2019
    Figure 11: Factors influencing the likelihood of new entrants in the spirits market in South Africa, 2019
    Figure 12: Factors influencing the threat of substitutes in the spirits market in South Africa, 2019
    Figure 13: Drivers of degree of rivalry in the spirits market in South Africa, 2019
    Figure 14: South Africa spirits market share: % share, by value, 2019

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