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Personal Products in Italy

Introduction

Personal Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Highlights

  • The personal products market consists of retail sales of skincare, haircare, personal hygiene products, make-up, fragrances, oral hygiene and other products. Other products include, baby personal care, male toiletries, and feminine care. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
  • The Italian personal products market had total revenues of $18.1bn in 2014, representing a compound annual growth rate (CAGR) of 1.8% between 2010 and 2014.
  • The skincare segment was the market's most lucrative in 2014, with total revenues of $4.1bn, equivalent to 22.5% of the market's overall value.
  • The government's prescription for dealing with its sovereign debt is fiscal retrenchment and raising taxes, which has impacted consumer spending, with personal products not immune.
Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal products market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal products market in Italy

Leading company profiles reveal details of key personal products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy personal products market by value in 2014?

What will be the size of the Italy personal products market in 2019?

What factors are affecting the strength of competition in the Italy personal products market?

How has the market performed over the last five years?

Who are the top competitiors in Italy's personal products market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Johnson & Johnson
L'Oreal S.A.
The Procter & Gamble Company
Unilever
Macroeconomic Indicators
Country Data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
LIST OF TABLES
Table 1: Italy personal products market value: $ million, 2010-14
Table 2: Italy personal products market category segmentation: $ million, 2014
Table 3: Italy personal products market geography segmentation: $ million, 2014
Table 4: Italy personal products market share: % share, by value, 2014
Table 5: Italy personal products market distribution: % share, by value, 2014
Table 6: Italy personal products market value forecast: $ million, 2014-19
Table 7: Johnson & Johnson: key facts
Table 8: Johnson & Johnson: key financials ($)
Table 9: Johnson & Johnson: key financial ratios
Table 10: L'Oreal S.A.: key facts
Table 11: L'Oreal S.A.: key financials ($)
Table 12: L'Oreal S.A.: key financials (€)
Table 13: L'Oreal S.A.: key financial ratios
Table 14: The Procter & Gamble Company: key facts
Table 15: The Procter & Gamble Company: key financials ($)
Table 16: The Procter & Gamble Company: key financial ratios
Table 17: Unilever: key facts
Table 18: Unilever: key financials ($)
Table 19: Unilever: key financials (€)
Table 20: Unilever: key financial ratios
Table 21: Italy size of population (million), 2010-14
Table 22: Italy gdp (constant 2005 prices, $ billion), 2010-14
Table 23: Italy gdp (current prices, $ billion), 2010-14
Table 24: Italy inflation, 2010-14
Table 25: Italy consumer price index (absolute), 2010-14
Table 26: Italy exchange rate, 2010-14
LIST OF FIGURES
Figure 1: Italy personal products market value: $ million, 2010-14
Figure 2: Italy personal products market category segmentation: % share, by value, 2014
Figure 3: Italy personal products market geography segmentation: % share, by value, 2014
Figure 4: Italy personal products market share: % share, by value, 2014
Figure 5: Italy personal products market distribution: % share, by value, 2014
Figure 6: Italy personal products market value forecast: $ million, 2014-19
Figure 7: Forces driving competition in the personal products market in Italy, 2014
Figure 8: Drivers of buyer power in the personal products market in Italy, 2014
Figure 9: Drivers of supplier power in the personal products market in Italy, 2014
Figure 10: Factors influencing the likelihood of new entrants in the personal products market in Italy, 2014
Figure 11: Factors influencing the threat of substitutes in the personal products market in Italy, 2014
Figure 12: Drivers of degree of rivalry in the personal products market in Italy, 2014
Figure 13: Johnson & Johnson: revenues & profitability
Figure 14: Johnson & Johnson: assets & liabilities
Figure 15: L'Oreal S.A.: revenues & profitability
Figure 16: L'Oreal S.A.: assets & liabilities
Figure 17: The Procter & Gamble Company: revenues & profitability
Figure 18: The Procter & Gamble Company: assets & liabilities
Figure 19: Unilever: revenues & profitability
Figure 20: Unilever: assets & liabilities

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