Personal Products in Germany

Introduction

Personal Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Highlights

  • The personal products market consists of retail sales of skincare, haircare, personal hygiene products, make-up, fragrances, oral hygiene and other products. Other products include, baby personal care, male toiletries, and feminine care. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
  • The German personal products market had total revenues of $28.7bn in 2014, representing a compound annual growth rate (CAGR) of 1.4% between 2010 and 2014.
  • The skincare segment was the market's most lucrative in 2014, with total revenues of $5.1bn, equivalent to 17.8% of the market's overall value
  • The continued flight towards private label will continue, but recent market trends have indicated a widening gulf between consumers seeking cheaper private label alternatives and those seeking a premium professional brand, which will have better margins.
Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal products market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal products market in Germany

Leading company profiles reveal details of key personal products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany personal products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany personal products market by value in 2014?

What will be the size of the Germany personal products market in 2019?

What factors are affecting the strength of competition in the Germany personal products market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's personal products market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Beiersdorf AG
Henkel AG & Co. KGaA
L'Oreal S.A.
The Procter & Gamble Company
Macroeconomic Indicators
Country Data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
LIST OF TABLES
Table 1: Germany personal products market value: $ billion, 2010-14
Table 2: Germany personal products market category segmentation: $ billion, 2014
Table 3: Germany personal products market geography segmentation: $ billion, 2014
Table 4: Germany personal products market share: % share, by value, 2014
Table 5: Germany personal products market distribution: % share, by value, 2014
Table 6: Germany personal products market value forecast: $ billion, 2014-19
Table 7: Beiersdorf AG: key facts
Table 8: Beiersdorf AG: key financials ($)
Table 9: Beiersdorf AG: key financials (€)
Table 10: Beiersdorf AG: key financial ratios
Table 11: Henkel AG & Co. KGaA: key facts
Table 12: Henkel AG & Co. KGaA: key financials ($)
Table 13: Henkel AG & Co. KGaA: key financials (€)
Table 14: Henkel AG & Co. KGaA: key financial ratios
Table 15: L'Oreal S.A.: key facts
Table 16: L'Oreal S.A.: key financials ($)
Table 17: L'Oreal S.A.: key financials (€)
Table 18: L'Oreal S.A.: key financial ratios
Table 19: The Procter & Gamble Company: key facts
Table 20: The Procter & Gamble Company: key financials ($)
Table 21: The Procter & Gamble Company: key financial ratios
Table 22: Germany size of population (million), 2010-14
Table 23: Germany gdp (constant 2005 prices, $ billion), 2010-14
Table 24: Germany gdp (current prices, $ billion), 2010-14
Table 25: Germany inflation, 2010-14
Table 26: Germany consumer price index (absolute), 2010-14
Table 27: Germany exchange rate, 2010-14
LIST OF FIGURES
Figure 1: Germany personal products market value: $ billion, 2010-14
Figure 2: Germany personal products market category segmentation: % share, by value, 2014
Figure 3: Germany personal products market geography segmentation: % share, by value, 2014
Figure 4: Germany personal products market share: % share, by value, 2014
Figure 5: Germany personal products market distribution: % share, by value, 2014
Figure 6: Germany personal products market value forecast: $ billion, 2014-19
Figure 7: Forces driving competition in the personal products market in Germany, 2014
Figure 8: Drivers of buyer power in the personal products market in Germany, 2014
Figure 9: Drivers of supplier power in the personal products market in Germany, 2014
Figure 10: Factors influencing the likelihood of new entrants in the personal products market in Germany, 2014
Figure 11: Factors influencing the threat of substitutes in the personal products market in Germany, 2014
Figure 12: Drivers of degree of rivalry in the personal products market in Germany, 2014
Figure 13: Beiersdorf AG: revenues & profitability
Figure 14: Beiersdorf AG: assets & liabilities
Figure 15: Henkel AG & Co. KGaA: revenues & profitability
Figure 16: Henkel AG & Co. KGaA: assets & liabilities
Figure 17: L'Oreal S.A.: revenues & profitability
Figure 18: L'Oreal S.A.: assets & liabilities
Figure 19: The Procter & Gamble Company: revenues & profitability
Figure 20: The Procter & Gamble Company: assets & liabilities

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