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Personal Hygiene in Turkey

Personal Hygiene in Turkey

Summary

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

  • The personal hygiene market consists of the retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads, and salts. The soap segment consists of both bar soaps and liquid soaps. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2016 exchange rates.
  • The Turkish personal hygiene market had total revenues of $505.6m in 2016, representing a compound annual growth rate (CAGR) of 3.5% between 2012 and 2016.
  • Market consumption volume increased with a CAGR of 2.8% between 2012 and 2016, to reach a total of 370.2 million units in 2016.
  • During the review period, the country’s stable economy, a large young population, and growing acceptance of good hygiene practice helped the market to grow at a strong rate.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
  • Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the Turkey personal hygiene market by value in 2016?
  • What will be the size of the Turkey personal hygiene market in 2021?
  • What factors are affecting the strength of competition in the Turkey personal hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Turkey's personal hygiene market?

Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Beiersdorf AG
Colgate-Palmolive Company
Evyap Sabun, Yag, Gliserin Sanayi ve Ticaret A.S.
Unilever PLC
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Turkey personal hygiene market value: $ million, 2012-16
Table 2: Turkey personal hygiene market volume: million units, 2012-16
Table 3: Turkey personal hygiene market category segmentation: $ million, 2016
Table 4: Turkey personal hygiene market geography segmentation: $ million, 2016
Table 5: Turkey personal hygiene market share: % share, by value, 2016
Table 6: Turkey personal hygiene market distribution: % share, by value, 2016
Table 7: Turkey personal hygiene market value forecast: $ million, 2016-21
Table 8: Turkey personal hygiene market volume forecast: million units, 2016-21
Table 9: Beiersdorf AG: key facts
Table 10: Beiersdorf AG: key financials ($)
Table 11: Beiersdorf AG: key financials (€)
Table 12: Beiersdorf AG: key financial ratios
Table 13: Colgate-Palmolive Company: key facts
Table 14: Colgate-Palmolive Company: key financials ($)
Table 15: Colgate-Palmolive Company: key financial ratios
Table 16: Evyap Sabun, Yag, Gliserin Sanayi ve Ticaret A.S.: key facts
Table 17: Unilever PLC : key facts
Table 18: Unilever PLC : key financials ($)
Table 19: Unilever PLC : key financials (€)
Table 20: Unilever PLC : key financial ratios
Table 21: Turkey size of population (million), 2012-16
Table 22: Turkey gdp (constant 2005 prices, $ billion), 2012-16
Table 23: Turkey gdp (current prices, $ billion), 2012-16
Table 24: Turkey inflation, 2012-16
Table 25: Turkey consumer price index (absolute), 2012-16
Table 26: Turkey exchange rate, 2012-16
List of Figures
Figure 1: Turkey personal hygiene market value: $ million, 2012-16
Figure 2: Turkey personal hygiene market volume: million units, 2012-16
Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2016
Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2016
Figure 5: Turkey personal hygiene market share: % share, by value, 2016
Figure 6: Turkey personal hygiene market distribution: % share, by value, 2016
Figure 7: Turkey personal hygiene market value forecast: $ million, 2016-21
Figure 8: Turkey personal hygiene market volume forecast: million units, 2016-21
Figure 9: Forces driving competition in the personal hygiene market in Turkey, 2016
Figure 10: Drivers of buyer power in the personal hygiene market in Turkey, 2016
Figure 11: Drivers of supplier power in the personal hygiene market in Turkey, 2016
Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2016
Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2016
Figure 14: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2016
Figure 15: Beiersdorf AG: revenues & profitability
Figure 16: Beiersdorf AG: assets & liabilities
Figure 17: Colgate-Palmolive Company: revenues & profitability
Figure 18: Colgate-Palmolive Company: assets & liabilities
Figure 19: Unilever PLC : revenues & profitability
Figure 20: Unilever PLC : assets & liabilities

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