Personal Hygiene in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Brazil personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The personal hygiene market consists of the retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads, and salts. The soap segment consists of both bar soaps and liquid soaps. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2016 exchange rates.
The Brazilian personal hygiene market had total revenues of $6,312.3m in 2016, representing a compound annual growth rate (CAGR) of 12.8% between 2012 and 2016.
Market consumption volume increased with a CAGR of 7.0% between 2012 and 2016, to reach a total of 4,917 million units in 2016.
Brazil’s female population accounted for the majority of anti-perspirants & deodorants consumption in the country, whilst busy lifestyles and increasing health and hygiene awareness has driven demand for these products.
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Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
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What was the size of the Brazil personal hygiene market by value in 2016?
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How has the market performed over the last five years?
Who are the top competitiors in Brazil's personal hygiene market?