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Oral Hygiene in Turkey

Oral Hygiene in Turkey

Summary

Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 exchange rates.
  • The Turkish oral hygiene market had total revenues of $300.0m in 2018, representing a compound annual growth rate (CAGR) of 10.0% between 2014 and 2018.
  • Market consumption volume increased with a CAGR of 1.4% between 2014 and 2018, to reach a total of 94.7 million units in 2018.
  • A large young population and growing acceptance of good hygiene practice helped the market to grow at strong rate.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
  • Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the Turkey oral hygiene market by value in 2018?
  • What will be the size of the Turkey oral hygiene market in 2023?
  • What factors are affecting the strength of competition in the Turkey oral hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Turkey's oral hygiene market?


Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Colgate-Palmolive Company
GlaxoSmithKline Plc
Maxill, Inc.
The Procter & Gamble Co
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Turkey oral hygiene market value: $ million, 2014-18
Table 2: Turkey oral hygiene market volume: million units, 2014-18
Table 3: Turkey oral hygiene market category segmentation: $ million, 2018
Table 4: Turkey oral hygiene market geography segmentation: $ million, 2018
Table 5: Turkey oral hygiene market share: % share, by value, 2018
Table 6: Turkey oral hygiene market distribution: % share, by value, 2018
Table 7: Turkey oral hygiene market value forecast: $ million, 2018-23
Table 8: Turkey oral hygiene market volume forecast: million units, 2018-23
Table 9: Colgate-Palmolive Company: key facts
Table 10: Colgate-Palmolive Company: key financials ($)
Table 11: Colgate-Palmolive Company: key financial ratios
Table 12: GlaxoSmithKline Plc: key facts
Table 13: GlaxoSmithKline Plc: key financials ($)
Table 14: GlaxoSmithKline Plc: key financials (£)
Table 15: GlaxoSmithKline Plc: key financial ratios
Table 16: Maxill, Inc.: key facts
Table 17: The Procter & Gamble Co: key facts
Table 18: The Procter & Gamble Co: key financials ($)
Table 19: The Procter & Gamble Co: key financial ratios
Table 20: Turkey size of population (million), 2014-18
Table 21: Turkey gdp (constant 2005 prices, $ billion), 2014-18
Table 22: Turkey gdp (current prices, $ billion), 2014-18
Table 23: Turkey inflation, 2014-18
Table 24: Turkey consumer price index (absolute), 2014-18
Table 25: Turkey exchange rate, 2014-18
List of Figures
Figure 1: Turkey oral hygiene market value: $ million, 2014-18
Figure 2: Turkey oral hygiene market volume: million units, 2014-18
Figure 3: Turkey oral hygiene market category segmentation: % share, by value, 2018
Figure 4: Turkey oral hygiene market geography segmentation: % share, by value, 2018
Figure 5: Turkey oral hygiene market share: % share, by value, 2018
Figure 6: Turkey oral hygiene market distribution: % share, by value, 2018
Figure 7: Turkey oral hygiene market value forecast: $ million, 2018-23
Figure 8: Turkey oral hygiene market volume forecast: million units, 2018-23
Figure 9: Forces driving competition in the oral hygiene market in Turkey, 2018
Figure 10: Drivers of buyer power in the oral hygiene market in Turkey, 2018
Figure 11: Drivers of supplier power in the oral hygiene market in Turkey, 2018
Figure 12: Factors influencing the likelihood of new entrants in the oral hygiene market in Turkey, 2018
Figure 13: Factors influencing the threat of substitutes in the oral hygiene market in Turkey, 2018
Figure 14: Drivers of degree of rivalry in the oral hygiene market in Turkey, 2018
Figure 15: Colgate-Palmolive Company: revenues & profitability
Figure 16: Colgate-Palmolive Company: assets & liabilities
Figure 17: GlaxoSmithKline Plc: revenues & profitability
Figure 18: GlaxoSmithKline Plc: assets & liabilities
Figure 19: The Procter & Gamble Co: revenues & profitability
Figure 20: The Procter & Gamble Co: assets & liabilities

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