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Oral Hygiene in Turkey

Oral Hygiene in Turkey

Summary

Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Turkey oral hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

  • The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2016 exchange rates.
  • The Turkish oral hygiene market had total revenues of $274.0m in 2016, representing a compound annual growth rate (CAGR) of 6.3% between 2012 and 2016.
  • Market consumption volume increased with a CAGR of 5.5% between 2012 and 2016, to reach a total of 68.2 million units in 2016.
  • During the review period the country’s stable economy, a large young population and growing acceptance of good hygiene practice helped the market to grow at a strong rate.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
  • Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the Turkey oral hygiene market by value in 2016?
  • What will be the size of the Turkey oral hygiene market in 2021?
  • What factors are affecting the strength of competition in the Turkey oral hygiene market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Turkey's oral hygiene market?


Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Beiersdorf AG 22
Johnson & Johnson Services Inc 25
L'Oreal S.A. 28
Walgreens Boots Alliance, Inc. 31
Macroeconomic Indicators 34
Country data 34
Methodology 36
Industry associations 37
Related MarketLine research 37
Appendix 38
About MarketLine 38
List of Tables
Table 1: Turkey oral hygiene market value: $ million, 2012–16 8
Table 2: Turkey oral hygiene market volume: million units, 2012–16 9
Table 3: Turkey oral hygiene market category segmentation: $ million, 2016 10
Table 4: Turkey oral hygiene market geography segmentation: $ million, 2016 11
Table 5: Turkey oral hygiene market share: % share, by value, 2016 12
Table 6: Turkey oral hygiene market distribution: % share, by value, 2016 13
Table 7: Turkey oral hygiene market value forecast: $ million, 2016–21 14
Table 8: Turkey oral hygiene market volume forecast: million units, 2016–21 15
Table 9: Colgate-Palmolive Company: key facts 22
Table 10: Colgate-Palmolive Company: key financials ($) 23
Table 11: Colgate-Palmolive Company: key financial ratios 23
Table 12: GlaxoSmithKline Plc: key facts 25
Table 13: GlaxoSmithKline Plc: key financials ($) 27
Table 14: GlaxoSmithKline Plc: key financials (£) 27
Table 15: GlaxoSmithKline Plc: key financial ratios 27
Table 16: Maxill, Inc.: key facts 29
Table 17: Unilever PLC : key facts 30
Table 18: Unilever PLC : key financials ($) 31
Table 19: Unilever PLC : key financials (€) 31
Table 20: Unilever PLC : key financial ratios 31
Table 21: Turkey size of population (million), 2012–16 33
Table 22: Turkey gdp (constant 2005 prices, $ billion), 2012–16 33
Table 23: Turkey gdp (current prices, $ billion), 2012–16 33
Table 24: Turkey inflation, 2012–16 34
Table 25: Turkey consumer price index (absolute), 2012–16 34
Table 26: Turkey exchange rate, 2012–16 34
List of Figures
Figure 1: Turkey oral hygiene market value: $ million, 2012–16 8
Figure 2: Turkey oral hygiene market volume: million units, 2012–16 9
Figure 3: Turkey oral hygiene market category segmentation: % share, by value, 2016 10
Figure 4: Turkey oral hygiene market geography segmentation: % share, by value, 2016 11
Figure 5: Turkey oral hygiene market share: % share, by value, 2016 12
Figure 6: Turkey oral hygiene market distribution: % share, by value, 2016 13
Figure 7: Turkey oral hygiene market value forecast: $ million, 2016–21 14
Figure 8: Turkey oral hygiene market volume forecast: million units, 2016–21 15
Figure 9: Forces driving competition in the oral hygiene market in Turkey, 2016 16
Figure 10: Drivers of buyer power in the oral hygiene market in Turkey, 2016 17
Figure 11: Drivers of supplier power in the oral hygiene market in Turkey, 2016 18
Figure 12: Factors influencing the likelihood of new entrants in the oral hygiene market in Turkey, 2016 19
Figure 13: Factors influencing the threat of substitutes in the oral hygiene market in Turkey, 2016 20
Figure 14: Drivers of degree of rivalry in the oral hygiene market in Turkey, 2016 21
Figure 15: Colgate-Palmolive Company: revenues & profitability 24
Figure 16: Colgate-Palmolive Company: assets & liabilities 24
Figure 17: GlaxoSmithKline Plc: revenues & profitability 28
Figure 18: GlaxoSmithKline Plc: assets & liabilities 28
Figure 19: Unilever PLC : revenues & profitability 32
Figure 20: Unilever PLC : assets & liabilities 32

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