Oral Hygiene in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the South Africa oral hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in South Africa
Leading company profiles reveal details of key oral hygiene market players' global operations and financial performance
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Macroeconomic indicators provide insight into general trends within the South Africa economy
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What was the size of the South Africa oral hygiene market by value in 2015?
What will be the size of the South Africa oral hygiene market in 2020?
What factors are affecting the strength of competition in the South Africa oral hygiene market?
How has the market performed over the last five years?
Who are the top competitiors in South Africa's oral hygiene market?
The oral hygiene market consists of retail sales of breath fresheners, dental floss, denture care, mouthwash, toothpaste, and toothbrushes and replacement heads. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2015 annual average exchange rates.
The South African oral hygiene market had total revenues of $240.3m in 2015, representing a compound annual growth rate (CAGR) of 2.6% between 2011 and 2015.
Market consumption volume increased with a CAGR of 2% between 2011 and 2015, to reach a total of 122.3 million units in 2015.
Due to the largely essential nature of the products in this market, these products tend to be used at a steady level by the population. As such, the market is relatively protected from economic difficulties and uncertainties.