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Online Retail in Turkey

Online Retail in Turkey

Summary

Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Turkey online retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

  • The online retail market includes all sales within each category listed below, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer.
  • The Turkish online retail sector generated total revenues of $3.3bn in 2017, representing a compound annual growth rate (CAGR) of 23.2% between 2013 and 2017.
  • The electrical & electronics retail segment is the sectors most lucrative in 2017, with total revenues of $1.4bn, equivalent to 42.9% of the sector's overall value.
  • The performance of the sector is forecast to decelerate, with an anticipated CAGR of 16.5% over 2017-2022, which will drive the sector to a value of $7.1bn by the end of 2022.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Turkey
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey online retail market with five year forecasts
Reasons to buy
  • What was the size of the Turkey online retail market by value in 2017?
  • What will be the size of the Turkey online retail market in 2022?
  • What factors are affecting the strength of competition in the Turkey online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Turkey's online retail market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market distribution
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
D-Market Elektronik Hizmetler Tic. A. S. (Hepsiburada.com)
Teknosa Iç ve Dis Ticaret A.S.
Trendyol
Vatan Bilgisayar San. ve Tic. A.S.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Turkey online retail sector value: $ million, 2013-17(e)
Table 2: Turkey online retail sector category segmentation: $ million, 2017(e)
Table 3: Turkey online retail sector geography segmentation: $ million, 2017(e)
Table 4: Turkey online retail sector distribution: % share, by value, 2017(e)
Table 5: Turkey online retail sector value forecast: $ million, 2017-22
Table 6: D-Market Elektronik Hizmetler Tic. A. S. (Hepsiburada.com): key facts
Table 7: Teknosa Iç ve Dis Ticaret A.S.: key facts
Table 8: Teknosa Iç ve Dis Ticaret A.S.: key financials ($)
Table 9: Teknosa Iç ve Dis Ticaret A.S.: key financials (TL)
Table 10: Teknosa Iç ve Dis Ticaret A.S.: key financial ratios
Table 11: Trendyol: key facts
Table 12: Vatan Bilgisayar San. ve Tic. A.S.: key facts
Table 13: Turkey size of population (million), 2013-17
Table 14: Turkey gdp (constant 2005 prices, $ billion), 2013-17
Table 15: Turkey gdp (current prices, $ billion), 2013-17
Table 16: Turkey inflation, 2013-17
Table 17: Turkey consumer price index (absolute), 2013-17
Table 18: Turkey exchange rate, 2013-17
List of Figures
Figure 1: Turkey online retail sector value: $ million, 2013-17(e)
Figure 2: Turkey online retail sector category segmentation: % share, by value, 2017(e)
Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2017(e)
Figure 4: Turkey online retail sector distribution: % share, by value, 2017(e)
Figure 5: Turkey online retail sector value forecast: $ million, 2017-22
Figure 6: Forces driving competition in the online retail sector in Turkey, 2017
Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2017
Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2017
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2017
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2017
Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2017
Figure 12: Teknosa Iç ve Dis Ticaret A.S.: revenues & profitability
Figure 13: Teknosa Iç ve Dis Ticaret A.S.: assets & liabilities

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