Online Retail in Nigeria

Online Retail in Nigeria

Summary

Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The Online Retail market includes all sales within each category listed below, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer.
  • The Nigerian online retail sector generated total revenues of $1.0bn in 2018, representing a compound annual growth rate (CAGR) of 26% between 2014 and 2018.
  • The electrical and electronics retail segment was the sector's most lucrative in 2018, with total revenues of $345.2m, equivalent to 33.9% of the sector's overall value.
  • According to the World Bank the percentage of Nigerians using the internet was 42% in 2017, an increase from 21% in 2014.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
  • Leading company profiles reveal details of key online retail market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Nigeria online retail market by value in 2018?
  • What will be the size of the Nigeria online retail market in 2023?
  • What factors are affecting the strength of competition in the Nigeria online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Nigeria's online retail market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 Company Profiles
8.1. Jumia.
8.2. Mr. Price Group Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Nigeria online retail sector value: $ million, 2014-18
Table 2: Nigeria online retail sector category segmentation: $ million, 2018
Table 3: Nigeria online retail sector geography segmentation: $ million, 2018
Table 4: Nigeria online retail sector distribution: % share, by value, 2018
Table 5: Nigeria online retail sector value forecast: $ million, 2018-23
Table 6: Jumia.: key facts
Table 7: Jumia.: Key Employees
Table 8: Mr. Price Group Ltd: key facts
Table 9: Mr. Price Group Ltd: Annual Financial Ratios
Table 10: Mr. Price Group Ltd: Key Employees
Table 11: Nigeria size of population (million), 2014-18
Table 12: Nigeria gdp (constant 2005 prices, $ billion), 2014-18
Table 13: Nigeria gdp (current prices, $ billion), 2014-18
Table 14: Nigeria inflation, 2014-18
Table 15: Nigeria consumer price index (absolute), 2014-18
Table 16: Nigeria exchange rate, 2014-18
List of Figures
Figure 1: Nigeria online retail sector value: $ million, 2014-18
Figure 2: Nigeria online retail sector category segmentation: % share, by value, 2018
Figure 3: Nigeria online retail sector geography segmentation: % share, by value, 2018
Figure 4: Nigeria online retail sector distribution: % share, by value, 2018
Figure 5: Nigeria online retail sector value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the online retail sector in Nigeria, 2018
Figure 7: Drivers of buyer power in the online retail sector in Nigeria, 2018
Figure 8: Drivers of supplier power in the online retail sector in Nigeria, 2018
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Nigeria, 2018
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Nigeria, 2018
Figure 11: Drivers of degree of rivalry in the online retail sector in Nigeria, 2018

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