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Mobile Apps in Nigeria

Mobile Apps in Nigeria

Summary

Mobile Apps in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Nigeria mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The Nigerian mobile apps market generated total revenue of $0.9bn in 2017, representing a compound annual growth rate (CAGR) of 4.4% between 2013 and 2017.

Market consumption volume increased with a CAGR of 18.1% between 2013 and 2017, to reach a total of 152.7 million applications in 2017.

The increasing adoption of smartphones and mobile internet in Nigeria has driven demand for mobile apps. However, growth of the market has suffered in terms of value since 2015 amid a slowdown of the domestic economy which reduced demand for paid apps.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Nigeria
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Nigeria
  • Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria mobile apps market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the Nigeria mobile apps market by value in 2017?
  • What will be the size of the Nigeria mobile apps market in 2022?
  • What factors are affecting the strength of competition in the Nigeria mobile apps market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Nigeria's mobile apps market?


Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Facebook, Inc.
Opera Software ASA
Snap Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Nigeria mobile apps market value: $ million, 2013-17(e)
Table 2: Nigeria mobile apps market volume: thousand downloaded applications, 2013-17(e)
Table 3: Nigeria mobile apps market category segmentation: $ million, 2017(e)
Table 4: Nigeria mobile apps market geography segmentation: $ million, 2017(e)
Table 5: Nigeria mobile apps market value forecast: $ million, 2017-22
Table 6: Nigeria mobile apps market volume forecast: thousand downloaded applications, 2017-22
Table 7: Alphabet Inc: key facts
Table 8: Alphabet Inc: key financials ($)
Table 9: Alphabet Inc: key financial ratios
Table 10: Facebook, Inc.: key facts
Table 11: Facebook, Inc.: key financials ($)
Table 12: Facebook, Inc.: key financial ratios
Table 13: Opera Software ASA: key facts
Table 14: Opera Software ASA: key financials ($)
Table 15: Opera Software ASA: key financial ratios
Table 16: Snap Inc.: key facts
Table 17: Nigeria size of population (million), 2013-17
Table 18: Nigeria gdp (constant 2005 prices, $ billion), 2013-17
Table 19: Nigeria gdp (current prices, $ billion), 2013-17
Table 20: Nigeria inflation, 2013-17
Table 21: Nigeria consumer price index (absolute), 2013-17
Table 22: Nigeria exchange rate, 2013-17
List of Figures
Figure 1: Nigeria mobile apps market value: $ million, 2013-17(e)
Figure 2: Nigeria mobile apps market volume: thousand downloaded applications, 2013-17(e)
Figure 3: Nigeria mobile apps market category segmentation: % share, by value, 2017(e)
Figure 4: Nigeria mobile apps market geography segmentation: % share, by value, 2017(e)
Figure 5: Nigeria mobile apps market value forecast: $ million, 2017-22
Figure 6: Nigeria mobile apps market volume forecast: thousand downloaded applications, 2017-22
Figure 7: Forces driving competition in the mobile apps market in Nigeria, 2017
Figure 8: Drivers of buyer power in the mobile apps market in Nigeria, 2017
Figure 9: Drivers of supplier power in the mobile apps market in Nigeria, 2017
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Nigeria, 2017
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Nigeria, 2017
Figure 12: Drivers of degree of rivalry in the mobile apps market in Nigeria, 2017
Figure 13: Alphabet Inc: revenues & profitability
Figure 14: Alphabet Inc: assets & liabilities
Figure 15: Facebook, Inc.: revenues & profitability
Figure 16: Facebook, Inc.: assets & liabilities
Figure 17: Opera Software ASA: revenues & profitability
Figure 18: Opera Software ASA: assets & liabilities

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