Mobile Apps in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
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Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
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What was the size of the Japan mobile apps market by value in 2016?
What will be the size of the Japan mobile apps market in 2021?
What factors are affecting the strength of competition in the Japan mobile apps market?
How has the market performed over the last five years?
What are the main segments that make up Japan's mobile apps market?
The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT. Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription. The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems). Any currency conversions have been carried out using constant annual average 2015 exchange rates. The Japanese Mobile Apps market is expected to generate total revenues of $47.5bn in 2016, representing a compound annual growth rate (CAGR) of 2.8% between 2012 and 2016. Market consumption volume is forecast to increase with a CAGR of 5.3% between 2012-2016, to reach a total of 216.3 million applications in 2016. The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.5% for the five-year period 2016 - 2021, which is expected to drive the market to a value of $68.3bn by the end of 2021.