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Mobile Apps in Italy

Mobile Apps in Italy

Summary

Mobile Apps in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Italy mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The Italian mobile apps market generated total revenues of $5.3bn in 2017, representing a compound annual growth rate (CAGR) of 15.1% between 2013 and 2017.

Market consumption volume increased with a CAGR of 4.7% between 2013 and 2017, to reach a total of 95.5 million applications in 2017.

The demand in the Italian market has grown significantly in recent years over increasing adoption of smartphones and mobile internet - although weaker than other European markets in terms of volumes. In fact, the Italian market was mainly driven by growing monetization rates that inflated its value.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Italy
  • Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile apps market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the Italy mobile apps market by value in 2017?
  • What will be the size of the Italy mobile apps market in 2022?
  • What factors are affecting the strength of competition in the Italy mobile apps market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's mobile apps market?


Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Cheetah Mobile Inc.
Facebook, Inc.
Microsoft Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Italy mobile apps market value: $ million, 2013-17(e)
Table 2: Italy mobile apps market volume: thousand downloaded applications, 2013-17(e)
Table 3: Italy mobile apps market category segmentation: $ million, 2017(e)
Table 4: Italy mobile apps market geography segmentation: $ million, 2017(e)
Table 5: Italy mobile apps market value forecast: $ million, 2017-22
Table 6: Italy mobile apps market volume forecast: thousand downloaded applications, 2017-22
Table 7: Alphabet Inc: key facts
Table 8: Alphabet Inc: key financials ($)
Table 9: Alphabet Inc: key financial ratios
Table 10: Cheetah Mobile Inc.: key facts
Table 11: Cheetah Mobile Inc.: key financials ($)
Table 12: Cheetah Mobile Inc.: key financials (CNY)
Table 13: Cheetah Mobile Inc.: key financial ratios
Table 14: Facebook, Inc.: key facts
Table 15: Facebook, Inc.: key financials ($)
Table 16: Facebook, Inc.: key financial ratios
Table 17: Microsoft Corporation: key facts
Table 18: Microsoft Corporation: key financials ($)
Table 19: Microsoft Corporation: key financial ratios
Table 20: Italy size of population (million), 2013-17
Table 21: Italy gdp (constant 2005 prices, $ billion), 2013-17
Table 22: Italy gdp (current prices, $ billion), 2013-17
Table 23: Italy inflation, 2013-17
Table 24: Italy consumer price index (absolute), 2013-17
Table 25: Italy exchange rate, 2013-17
List of Figures
Figure 1: Italy mobile apps market value: $ million, 2013-17(e)
Figure 2: Italy mobile apps market volume: thousand downloaded applications, 2013-17(e)
Figure 3: Italy mobile apps market category segmentation: % share, by value, 2017(e)
Figure 4: Italy mobile apps market geography segmentation: % share, by value, 2017(e)
Figure 5: Italy mobile apps market value forecast: $ million, 2017-22
Figure 6: Italy mobile apps market volume forecast: thousand downloaded applications, 2017-22
Figure 7: Forces driving competition in the mobile apps market in Italy, 2017
Figure 8: Drivers of buyer power in the mobile apps market in Italy, 2017
Figure 9: Drivers of supplier power in the mobile apps market in Italy, 2017
Figure 10: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2017
Figure 11: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2017
Figure 12: Drivers of degree of rivalry in the mobile apps market in Italy, 2017
Figure 13: Alphabet Inc: revenues & profitability
Figure 14: Alphabet Inc: assets & liabilities
Figure 15: Cheetah Mobile Inc.: revenues & profitability
Figure 16: Cheetah Mobile Inc.: assets & liabilities
Figure 17: Facebook, Inc.: revenues & profitability
Figure 18: Facebook, Inc.: assets & liabilities
Figure 19: Microsoft Corporation: revenues & profitability
Figure 20: Microsoft Corporation: assets & liabilities

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