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Mobile Apps Global Industry Guide 2017

Mobile Apps Global Industry Guide 2017

Summary

Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the global mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key highlights

  • The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
  • Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription.
  • The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems).
  • Any currency conversions have been carried out using constant annual average 2016 exchange rates.
  • The global mobile apps market generated total revenues of $415.1bn in 2017, representing a compound annual growth rate (CAGR) of 13% between 2013 and 2017.
  • Market consumption volume increased with a CAGR of 11.9% between 2013 and 2017, to reach a total of 8,659.5 million applications in 2017.
  • The growth deceleration of the global market in 2017 is a trend that is set to become evident in all main markets-regions, namely the Asia-Pacific, the European and the US. In detail, as the adoption of smartphone and mobile internet in developed markets has reached a maturity stage in most developed markets, whilst developing markets have also become significantly penetrated, the growth pace of demand and monetization are to slow overall.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile apps market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile apps market
  • Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global mobile apps market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the global mobile apps market by value in 2017?
  • What will be the size of the global mobile apps market in 2022?
  • What factors are affecting the strength of competition in the global mobile apps market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global mobile apps market?


EXECUTIVE SUMMARY 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Introduction 21
What is this report about? 21
Who is the target reader? 21
How to use this report 21
Definitions 21
Global Mobile Apps 22
Market Overview 22
Market Data 23
Market Segmentation 25
Market outlook 27
Five forces analysis 29
Mobile Apps in Asia-Pacific 38
Market Overview 38
Market Data 40
Market Segmentation 42
Market outlook 44
Five forces analysis 46
Mobile Apps in Europe 56
Market Overview 56
Market Data 57
Market Segmentation 59
Market outlook 61
Five forces analysis 63
Mobile Apps in France 72
Market Overview 72
Market Data 73
Market Segmentation 75
Market outlook 77
Five forces analysis 79
Macroeconomic indicators 88
Mobile Apps in Germany 90
Market Overview 90
Market Data 91
Market Segmentation 93
Market outlook 95
Five forces analysis 97
Macroeconomic indicators 106
Mobile Apps in Italy 108
Market Overview 108
Market Data 109
Market Segmentation 111
Market outlook 113
Five forces analysis 115
Macroeconomic indicators 124
Mobile Apps in Japan 126
Market Overview 126
Market Data 128
Market Segmentation 130
Market outlook 132
Five forces analysis 134
Macroeconomic indicators 143
Mobile Apps in Australia 145
Market Overview 145
Market Data 146
Market Segmentation 148
Market outlook 150
Five forces analysis 152
Macroeconomic indicators 161
Mobile Apps in Canada 163
Market Overview 163
Market Data 164
Market Segmentation 166
Market outlook 168
Five forces analysis 170
Macroeconomic indicators 179
Mobile Apps in China 181
Market Overview 181
Market Data 182
Market Segmentation 184
Market outlook 186
Five forces analysis 188
Macroeconomic indicators 197
Mobile Apps in The Netherlands 199
Market Overview 199
Market Data 200
Market Segmentation 202
Market outlook 204
Five forces analysis 206
Macroeconomic indicators 215
Mobile Apps in Spain 217
Market Overview 217
Market Data 218
Market Segmentation 220
Market outlook 222
Five forces analysis 224
Macroeconomic indicators 233
Mobile Apps in The United Kingdom 235
Market Overview 235
Market Data 236
Market Segmentation 238
Market outlook 240
Five forces analysis 242
Macroeconomic indicators 251
Mobile Apps in The United States 253
Market Overview 253
Market Data 254
Market Segmentation 256
Market outlook 258
Five forces analysis 260
Macroeconomic indicators 269
Company Profiles 271
Leading Companies 271
Appendix 320
Methodology 320
About MarketLine 321
List of Tables
Table 1: Global mobile apps market value: $ billion, 2013–17
Table 2: Global mobile apps market volume: million downloaded applications, 2013–17
Table 3: Global mobile apps market category segmentation: $ billion, 2017
Table 4: Global mobile apps market geography segmentation: $ billion, 2017
Table 5: Global mobile apps market value forecast: $ billion, 2017–22
Table 6: Global mobile apps market volume forecast: million downloaded applications, 2017–22
Table 7: Asia-Pacific mobile apps market value: $ billion, 2013–17
Table 8: Asia–Pacific mobile apps market volume: million downloaded applications, 2013–17
Table 9: Asia–Pacific mobile apps market category segmentation: $ billion, 2017
Table 10: Asia–Pacific mobile apps market geography segmentation: $ billion, 2017
Table 11: Asia-Pacific mobile apps market value forecast: $ billion, 2017–22
Table 12: Asia–Pacific mobile apps market volume forecast: million downloaded applications, 2017–22
Table 13: Europe mobile apps market value: $ billion, 2013–17
Table 14: Europe mobile apps market volume: million downloaded applications, 2013–17
Table 15: Europe mobile apps market category segmentation: $ billion, 2017
Table 16: Europe mobile apps market geography segmentation: $ billion, 2017
Table 17: Europe mobile apps market value forecast: $ billion, 2017–22
Table 18: Europe mobile apps market volume forecast: million downloaded applications, 2017–22
Table 19: France mobile apps market value: $ million, 2013–17
Table 20: France mobile apps market volume: million downloaded applications, 2013–17
Table 21: France mobile apps market category segmentation: $ million, 2017
Table 22: France mobile apps market geography segmentation: $ million, 2017
Table 23: France mobile apps market value forecast: $ million, 2017–22
Table 24: France mobile apps market volume forecast: million downloaded applications, 2017–22
Table 25: France size of population (million), 2013–17
Table 26: France gdp (constant 2005 prices, $ billion), 2013–17
Table 27: France gdp (current prices, $ billion), 2013–17
Table 28: France inflation, 2013–17
Table 29: France consumer price index (absolute), 2013–17
Table 30: France exchange rate, 2013–17
Table 31: Germany mobile apps market value: $ million, 2013–17
Table 32: Germany mobile apps market volume: million downloaded applications, 2013–17
Table 33: Germany mobile apps market category segmentation: $ million, 2017
Table 34: Germany mobile apps market geography segmentation: $ million, 2017
Table 35: Germany mobile apps market value forecast: $ million, 2017–22
Table 36: Germany mobile apps market volume forecast: million downloaded applications, 2017–22
Table 37: Germany size of population (million), 2013–17
Table 38: Germany gdp (constant 2005 prices, $ billion), 2013–17
Table 39: Germany gdp (current prices, $ billion), 2013–17
Table 40: Germany inflation, 2013–17
Table 41: Germany consumer price index (absolute), 2013–17
Table 42: Germany exchange rate, 2013–17
Table 43: Italy mobile apps market value: $ million, 2013–17
Table 44: Italy mobile apps market volume: thousand downloaded applications, 2013–17
Table 45: Italy mobile apps market category segmentation: $ million, 2017
Table 46: Italy mobile apps market geography segmentation: $ million, 2017
Table 47: Italy mobile apps market value forecast: $ million, 2017–22
Table 48: Italy mobile apps market volume forecast: thousand downloaded applications, 2017–22
Table 49: Italy size of population (million), 2013–17
Table 50: Italy gdp (constant 2005 prices, $ billion), 2013–17
Table 51: Italy gdp (current prices, $ billion), 2013–17
Table 52: Italy inflation, 2013–17
Table 53: Italy consumer price index (absolute), 2013–17
Table 54: Italy exchange rate, 2013–17
Table 55: Japan mobile apps market value: $ billion, 2013–17
Table 56: Japan mobile apps market volume: million downloaded applications, 2013–17
Table 57: Japan mobile apps market category segmentation: $ billion, 2017
Table 58: Japan mobile apps market geography segmentation: $ billion, 2017
Table 59: Japan mobile apps market value forecast: $ billion, 2017–22
Table 60: Japan mobile apps market volume forecast: million downloaded applications, 2017–22
Table 61: Japan size of population (million), 2013–17
Table 62: Japan gdp (constant 2005 prices, $ billion), 2013–17
Table 63: Japan gdp (current prices, $ billion), 2013–17
Table 64: Japan inflation, 2013–17
Table 65: Japan consumer price index (absolute), 2013–17
Table 66: Japan exchange rate, 2013–17
Table 67: Australia mobile apps market value: $ million, 2013–17
Table 68: Australia mobile apps market volume: thousand downloaded applications, 2013–17
Table 69: Australia mobile apps market category segmentation: $ million, 2017
Table 70: Australia mobile apps market geography segmentation: $ million, 2017
Table 71: Australia mobile apps market value forecast: $ million, 2017–22
Table 72: Australia mobile apps market volume forecast: thousand downloaded applications, 2017–22
Table 73: Australia size of population (million), 2013–17
Table 74: Australia gdp (constant 2005 prices, $ billion), 2013–17
Table 75: Australia gdp (current prices, $ billion), 2013–17
List of Figures
Figure 1: Global mobile apps market value: $ billion, 2013–17
Figure 2: Global mobile apps market volume: million downloaded applications, 2013–17
Figure 3: Global mobile apps market category segmentation: % share, by value, 2017
Figure 4: Global mobile apps market geography segmentation: % share, by value, 2017
Figure 5: Global mobile apps market value forecast: $ billion, 2017–22
Figure 6: Global mobile apps market volume forecast: million downloaded applications, 2017–22
Figure 7: Forces driving competition in the global mobile apps market, 2017
Figure 8: Drivers of buyer power in the global mobile apps market, 2017
Figure 9: Drivers of supplier power in the global mobile apps market, 2017
Figure 10: Factors influencing the likelihood of new entrants in the global mobile apps market, 2017
Figure 11: Factors influencing the threat of substitutes in the global mobile apps market, 2017
Figure 12: Drivers of degree of rivalry in the global mobile apps market, 2017
Figure 13: Asia-Pacific mobile apps market value: $ billion, 2013–17
Figure 14: Asia–Pacific mobile apps market volume: million downloaded applications, 2013–17
Figure 15: Asia–Pacific mobile apps market category segmentation: % share, by value, 2017
Figure 16: Asia–Pacific mobile apps market geography segmentation: % share, by value, 2017
Figure 17: Asia-Pacific mobile apps market value forecast: $ billion, 2017–22
Figure 18: Asia–Pacific mobile apps market volume forecast: million downloaded applications, 2017–22
Figure 19: Forces driving competition in the mobile apps market in Asia-Pacific, 2017
Figure 20: Drivers of buyer power in the mobile apps market in Asia-Pacific, 2017
Figure 21: Drivers of supplier power in the mobile apps market in Asia-Pacific, 2017
Figure 22: Factors influencing the likelihood of new entrants in the mobile apps market in Asia-Pacific, 2017
Figure 23: Factors influencing the threat of substitutes in the mobile apps market in Asia-Pacific, 2017
Figure 24: Drivers of degree of rivalry in the mobile apps market in Asia-Pacific, 2017
Figure 25: Europe mobile apps market value: $ billion, 2013–17
Figure 26: Europe mobile apps market volume: million downloaded applications, 2013–17
Figure 27: Europe mobile apps market category segmentation: % share, by value, 2017
Figure 28: Europe mobile apps market geography segmentation: % share, by value, 2017
Figure 29: Europe mobile apps market value forecast: $ billion, 2017–22
Figure 30: Europe mobile apps market volume forecast: million downloaded applications, 2017–22
Figure 31: Forces driving competition in the mobile apps market in Europe, 2017
Figure 32: Drivers of buyer power in the mobile apps market in Europe, 2017
Figure 33: Drivers of supplier power in the mobile apps market in Europe, 2017
Figure 34: Factors influencing the likelihood of new entrants in the mobile apps market in Europe, 2017
Figure 35: Factors influencing the threat of substitutes in the mobile apps market in Europe, 2017
Figure 36: Drivers of degree of rivalry in the mobile apps market in Europe, 2017
Figure 37: France mobile apps market value: $ million, 2013–17
Figure 38: France mobile apps market volume: million downloaded applications, 2013–17
Figure 39: France mobile apps market category segmentation: % share, by value, 2017
Figure 40: France mobile apps market geography segmentation: % share, by value, 2017
Figure 41: France mobile apps market value forecast: $ million, 2017–22
Figure 42: France mobile apps market volume forecast: million downloaded applications, 2017–22
Figure 43: Forces driving competition in the mobile apps market in France, 2017
Figure 44: Drivers of buyer power in the mobile apps market in France, 2017
Figure 45: Drivers of supplier power in the mobile apps market in France, 2017
Figure 46: Factors influencing the likelihood of new entrants in the mobile apps market in France, 2017
Figure 47: Factors influencing the threat of substitutes in the mobile apps market in France, 2017
Figure 48: Drivers of degree of rivalry in the mobile apps market in France, 2017
Figure 49: Germany mobile apps market value: $ million, 2013–17
Figure 50: Germany mobile apps market volume: million downloaded applications, 2013–17
Figure 51: Germany mobile apps market category segmentation: % share, by value, 2017
Figure 52: Germany mobile apps market geography segmentation: % share, by value, 2017
Figure 53: Germany mobile apps market value forecast: $ million, 2017–22
Figure 54: Germany mobile apps market volume forecast: million downloaded applications, 2017–22
Figure 55: Forces driving competition in the mobile apps market in Germany, 2017
Figure 56: Drivers of buyer power in the mobile apps market in Germany, 2017
Figure 57: Drivers of supplier power in the mobile apps market in Germany, 2017
Figure 58: Factors influencing the likelihood of new entrants in the mobile apps market in Germany, 2017
Figure 59: Factors influencing the threat of substitutes in the mobile apps market in Germany, 2017
Figure 60: Drivers of degree of rivalry in the mobile apps market in Germany, 2017
Figure 61: Italy mobile apps market value: $ million, 2013–17
Figure 62: Italy mobile apps market volume: thousand downloaded applications, 2013–17
Figure 63: Italy mobile apps market category segmentation: % share, by value, 2017
Figure 64: Italy mobile apps market geography segmentation: % share, by value, 2017
Figure 65: Italy mobile apps market value forecast: $ million, 2017–22
Figure 66: Italy mobile apps market volume forecast: thousand downloaded applications, 2017–22
Figure 67: Forces driving competition in the mobile apps market in Italy, 2017
Figure 68: Drivers of buyer power in the mobile apps market in Italy, 2017
Figure 69: Drivers of supplier power in the mobile apps market in Italy, 2017
Figure 70: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2017
Figure 71: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2017
Figure 72: Drivers of degree of rivalry in the mobile apps market in Italy, 2017
Figure 73: Japan mobile apps market value: $ billion, 2013–17
Figure 74: Japan mobile apps market volume: million downloaded applications, 2013–17
Figure 75: Japan mobile apps market category segmentation: % share, by value, 2017

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